4. How does the Branding fit into ECC Excels???

5. Focus Area
Goals
Initiatives
Recruitment 
Optimize new student enrollment through effective marketing and outreach
Develop a Strategic Recruitment Plan that differentiates between the diverse populations that ECC serves (High School, Adult Populations, etc.) and that harmonizes the efforts of the offices of Advanced Studies, Transition Programs, and Recruitment 
Develop a comprehensive communication plan that carries students from first contact through application 

6. Focus Area
Goals
Initiatives
Facilities 
Develop a facilities master plan and long-term facilities planning within all units
Assess campus signage and beautification through a detailed and phased plan
Assess student housing needs and make final recommendations
Establish School of Nursing
Identify and re-purpose vacated instructional spaces as a result of STEM building construction
Conduct comprehensive room utilization study to assess current underutilization as recommended by JMZ
Develop cost estimates for external and internal signage improvements and prioritize
Identify specific beautification projects through college-wide survey of all units for phased implementation 
Adopt Facilities Performance Indicators and perform periodic assessment in each Facilities area
Require that all Facilities projects be vetted for long-term planning purposes as defined by ECC Excels
Establish student housing at all three campuses
Raise the necessary funds for a signature School of Nursing downtown
Prioritize facilities work in instructional spaces based on usage analysis in order to maximize impact

7. Focus Area
Goals
Initiatives
Intake
Increase yield by creating a simple, seamless pathway from admission to arrival on campus
Increase institutional collaboration while streamlining the process for students 
Identify opportunities to infuse retention messaging throughout the intake cycle
Improve the speed and efficiency of incoming transcript processing via ImageNow workflow software
Recruitment 
Optimize new student enrollment through effective marketing and outreach
Develop a Strategic Recruitment Plan that differentiates between the diverse populations that ECC serves (High School, Adult Populations, etc.) and that harmonizes the efforts of the offices of Advanced Studies, Transition Programs, and Recruitment 
Develop a comprehensive communication plan that carries students from first contact through application 

8. Focus Area Goals Initiatives Employee Development and Engagement
Identify ways for employees to support ECC’s mission
Invest in employees through professional development
Promote strategic college goals via training and development opportunities
Review existing employee recognition programs and revise based on employee feedback, identifying ways other than awards that employees would like to be recognized  
Measure existing staff and faculty satisfaction and development needs through periodic surveying 
Review and restructure the current model for staff and faculty development
Create executive/governance partnership to identify and fund high-level training priorities
Coordinate and communicate trainings through one entity to unify efforts across the college 
Improve the new employee experience via a more thorough new employee orientation, reduction in paper onboarding processes, and the establishment of a mentoring program to continue the orientation process 
Student Engagement 
Define, assess, and improve student engagement at ECC
Define student engagement and its connection to student success
Make campus facilities more conducive to student engagement
Offer professional development opportunities for faculty and staff on strategies that increase classroom engagement and promote effective coaching and mentoring strategies
Utilize national benchmarks to measure and improve student engagement
Utilize technology to support college-wide student engagement initiatives

9. Access
Completion
Engagement
Operations
Success

10. ECC’s Mission and Vision Statements
Erie Community College meets the needs of a diverse student body and contributes to regional economic vitality by providing high-quality, flexible, affordable and accessible educational programs committed to student success.
Changes to the Mission Statement: Move away from compliance-centric to success-centric.
ECC’s Vision:
Erie Community College will serve as an innovative learning resource by striving for universal access to lifelong learning, catalyzing economic and cultural development, and supporting a diverse and mobile student body.
Changes to the Vision Statement: Focus on traditional values of access and lifelong learning while emphasizing contemporary values of innovation, cultural and economic vitality, mobility, and diversity. Removal of multi-campus focus.

11. Invest in Online Education Improvements in Faculty Diversity
ECC Excels: Key Goals
Access
Invest in Online Education
Improvements in Faculty Diversity

12. ECC Excels: Key Initiatives
Completion
Guided Pathways
3600 Student View

13. ECC Excels: Key Initiatives
Engagement
Restructuring Employee Development and Engagement

14. ECC Excels: Key Initiatives
Operations
Craft a Facilities Master Plan
Administrative Process Review in Every Academic and Administrative Unit
Control the pace of technological change to fit ECC’s strategic needs

15. ECC Excels: Key Initiatives
Success
Investments in Applied and Experiential Learning
Establish simplified transfer pathways

16. Management and Implementation
ECC Excels
Management and Implementation
Project Management Approach
Phased Implementation
Accountability

17. ECC Excels Active Projects
Task Force
Focus Area
Initiative
Access
Cost
Identify opportunities to reduce textbook costs for students through the use of open educational resources
Completion
Communication
Identify current communication gaps related to completion
Engagement
Civic Engagement
Perform a comprehensive review of ECC’s presence within social networks and develop an action plan
Campus Climate and Culture
Create more collaborative spaces for faculty and staff, focusing first on adjunct faculty
Operations
Facilities
Identify and re-purpose vacated instructional spaces as a result of STEM building construction
Conduct comprehensive room utilization study to assess current underutilization as recommended by JMZ
Finance
Train all units on financial planning and budget management
Draft an analysis of the college’s financial outlook over the medium and long term (5, 10, and 15 years) based on current as well as contingent assets and liabilities
Success
Successful Transfer
Promote dual admissions and SUNY Transfer Path adoption as part of the admissions application