1. Engaging Line of Business Leaders into RRI
Emad Yaghmaei
Delft University of Technology

2. Common Challenges to Adopting RRI Practices
Importance
“RRI is not relevant for us. I know no other leader in my field who’s done this.”
“No way, this is in conflict with our goals.”
Strategy
“That’s a change of strategy. It’s not in my goals. My manager must approve first.”
“I am not paid to do this.”
Urgency
“I understand it is important, but we first must solve this much bigger acute problem.”
Ability/Resources
“I’d love to help, but we don’t have the skills, headcount, or budget.”

3. Engagement Tactics
Connect the responsible and sustainable business case to existing KPIs of the team/project/company.
Highlight relevant moves from responsibility leaders or competitors.
Internally promote wins created with a team that willingly engaged.
Leverage (or even create) a compelling event to engage.
Additionally, engage peers, direct reports, grassroots teams, and so on.
Educate the team through workshops, newsletters, and so on.
You can not improve what you can not measure.

4. Examples: Connecting the RRI Business case to
the CFO’s KPIs
Stock price
(RRI) reporting
(Socially responsible) investor relations
Margin
Business cases for specific initiatives
Risk
Safety, supply chain risk, and brand risk

5. External Collaboration Organizational Strategies
RRI Awareness
Value awareness
Acknowledgment of value by design practices in company’s strategic plan
Acknowledgment of standards and regulations
External Collaboration
Coordinated action with external stakeholders
Engagement with third party networks
Employee engagement
RRI Assessment
Risk identification and risk management
Impact assessment
Technology assessment
RRI Implementation
RRI key indicators and responsible innovation levels in industry
Organizational Strategies
Embedding moral values in business processes
Anticipatory design
Transparency

6. Emad Yaghmaei TU Delft Research Fellow of the Ethics and Philosophy of Technology Section Department of Values, Technology, and Innovation Faculty of Technology, Policy and Management Jaffalaan BX Delft The Netherlands +31 (0)

8. Back-up Slides

9. The Stages of Implementing of RRI in Industry
Defensive
Reflexive
Tactical
Strategic
Inclusive
Yaghmaei, E. (2018). Responsible research and innovation key performance indicators in industry: A case study in the ICT domain.  Journal of Information, Communication and Ethics in Society, 16(2), ,