1. 2015 Membership Survey Results

2. Primary Workplace

3. Reasons for Joining

4. Reasons for Joining by Age Group

5. Reasons for NOT Renewing or Joining (Past/Non-Members)

6. Reasons for NOT Renewing/Joining Comparison (Past/Non-Members)

7. WSPA Performance

8. Members Engagement Activities

9. WSPA Overall Performance
A=Advocacy
CE=Continuing Education
CS=Customer Service
E=Events
P=Publications
W=Website
Need to
Improve
High Performance

10. Customer Service Rating

11. Customer Service Rating by Age Groups (Excellent/Very Good)

12. Events Rating

13. WSPA Overall Performance
A=Advocacy
CE=Continuing Education
CS=Customer Service
E=Events
P=Publications
W=Website
Need to
Improve
High Performance

14. Publications Rating

15. Publications Rating by Age Groups (Excellent/Very Good)

16. Website Rating

17. Website Rating by Age Groups (Excellent/Very Good)

18. CE Rating

19. CE Rating by Age Groups (Excellent/Very Good)

20. CE Preferences

21. Advocacy Rating

22. Advocacy Rating by Age Groups (Excellent/Very Good)

23. Advocacy Improvements

24. Advocacy Improvement Suggestions by Age Groups

25. Membership Engagement Needs

26. Member Engagement Needs

27. Member Engagement Needs by Age Groups

28. Member Loyalty

29. Membership Loyalty Recommend Membership Highly Likely Somewhat Likely
Not Sure
Highly Unlikely
Somewhat Unlikely
Renew Membership
Value
Excellent
Very Good
Good
Fair
Poor

30. Member Loyalty by Age Groups (Likely/Excellent/Very Good)

31. 4+ Touchpoints Improve Loyalty

32. 4+ Touchpoints Improve Loyalty

33. Conclusion

34. Findings Survey Data Analysis Engagement Events CE
Publications/website
Phone, , or social media
Advocacy
4+ touchpoints improve retention or loyalty
Preference for on-demand and one-day courses with multiple CE
Engagement
Annual/Convention
Annual/Convention CE
NDNL
Webinars
2+ touchpoints improve retention or loyalty
Preference for one-day courses
8+ CE improves retention

35. Conclusion
Reasons for joining: stay informed and support the profession
Reasons current or past members do not participate: work demands, family priorities, and convenience
Reasons for past members and non-member NOT joining or renewing: cost, value perception, and lack of reimbursements
Approximately 1 out of every 4 past members forgot to renew membership
Areas of improvement:
Accessibility (publications, website, and advocacy)
Communications (publication, website, and advocacy)
Member participation (advocacy)