1. Unity Identity Project ATT Connect Call April 14, 2011

2. Agenda Welcome and Prayer A Moment with James Trapp
Branding Updates: Print and Web
Sharing Ideas, Barry Vennard and Sandra Soley-Keep
Logos
Participant Toolkit
Next Steps

3. Let’s Begin with Prayer

4. Updates Connection with James Trapp President/CEO of
Unity Worldwide Ministries

5. Branding Update Current Unity Identity Project statistics:
71 communities are in the group
1 International association, Unity Canada
1 Region
Unity Worldwide Ministries, Eastern Region
Next group launches July 25
Debbie

6. Print Vendor Update Unity.MiPrintShop.com
“Circle-mark” pins with or without box
Unity Identity Booklet now on site
New Letterhead Template now set up to accept taglines
Kristen
Print vendor:
New Letterhead Template now set up to accept taglines must go into the customize section to see tagline option.

7. Print Vendor Update Unity.MiPrintShop.com
New Personalized Note Pads
New Label - 1"x 2.625"
CD Envelopes Now Available
Kristen
Print vendor:
New Personalized notepad
New color pallet PowerPoint Template will soon be available.

8. Updates Web Vendor Refined the scope for the Web service bureau
Sent out request for proposals (RFP)
Received proposals back
In process of getting clarification from vendors
We will be sending a survey out at the beginning of May for sharing information and receiving your feedback concerning your participation in our Web service bureau.
Before May 1st, discuss within your ministry if you would be open to embracing the branding Web vendor.
Kristen and Joanna

9. Sharing Ideas Barry Vennard from Unity of Omaha Sign
Radio Underwriting
Find copy on Facebook
under discussions
Debbie
Posted on Facebook from Barry Vennard Support for KIOS comes from Unity of Omaha, seeking to support people in discovering and living their spiritual purpose and potential. Unity of Omaha is located at 3424 North 90th street with Sunday services at 10:30 a.m. More information at unityomaha dot org. Support for KIOS comes from Unity of Omaha, seeking to provide a positive alternative to negative religious experiences. Unity of Omaha is located at 3424 North 90th street with Sunday services at 10:30 a.m. More information at Unityomaha dot org.

10. Sharing Ideas Sandra Soley-Keep from Unity in Redding
Marketing a family-size spiritual community
Yearly magazine ad
Focused on living in their region 
Distributed through local newspaper readership
Made available at real estate offices and chambers of commerce
Distributed throughout the year
Cost of $300
Debbie

11. Lets talk about logos Primary- logo without designator
Used by the service organization (SO) and its direct representatives
Represents the entire Unity movement
Use by individual ministries is possible through the items available from SO representatives
Kristen
Explain request must be made to Kristen Preud’homme.

12. Your logos
Increase in designator size Registered trademark New logos will be ed by end of July
Previously
Kristen introduce
Joanna speaks
Enlarged

13. Participant Toolkit
The Participant Toolkit is a guide to assist you in implementing your new identity. Check out each tab for important information on:
Branding benefits
Policies
Guidelines
Worksheets
Debbie

14. Participant Toolkit includes
Messages that define and describe Unity, p. 21
Positioning statement:
“Unity offers practical, spiritual teachings that empower abundant and meaningful living.”
Category descriptor
“A Positive Path for Spiritual Living”
Unity’s core values- inclusive, encourages growth, spiritual
Branding Identity Map, p. 38
Kristen
Messages that define and describe Unity
Positioning statement – key benefits
Describing statement – concise and straight-forward
Branding Identity Map
Unity’s core values-
Inclusive
Encourages growth
Spiritual

15. Participant Toolkit includes
Pay particular attention to the “Manual” section for proper presentation of your logo such:
Registration/Trademark/Copyrights (pg 20)
Photos/Imagery (pg 26-27)
Color of logo (pg 28)
Spacing around logo (pg 29)
Color palette for branding (pg30)
Fonts (pg 31)
Circle Mark/Taglines (pg 35)
Kristen: Consistent use builds recognition, this means with your community but also from community to community. This is why there are guidelines on how to use your logo. “We build awareness of our organization, our values, and our positive influence in all the communities we serve.” p. 20
Joanna: Photos/Imagery (pg 26-27) – what to use and look for photos with some human element in it, hands, silhouettes, faces, not contrived poses, natural, pleasant expressions (not serious/sad). Guidelines are on MiPrintShop site, and on our Web page.
Joanna: Color of Logo p. 28 PMS 3145, black or reverse to white, use only your new logo release your old logo. Two logos create confusion.
Joanna: Spacing around logo pg 29
Joanna: Color pallet for branding pg 30, only for graphic use around the logo not the logo
Joanna: Fonts pg 31, Optima, and Minion Pro which can be purchased online. You can also use Trebuchet and Times New Roman.
Joanna: Circle Mark pg 35 can be used as a stand alone graphic element, generally as a background, screened or Watermark effect, used only as blue, black or reverse to white.
Joanna: Taglines pg 35 - use in promotional material, do not use directly underneath the logo/designator instead set it across from the logo to either side with generous amount of space in between.
Questions?

16. Engaging in your process
Create a plan “Begin” tab in Participant Toolkit p.41
Come together as a team
Divide up responsibilities
Look for opportunities to use new logo and share the language from the Branding Map
Your name – Did it Change?
Talk about it
Encourage use of new name
Press release p. 48
Kristen
Many who’ve been in awhile most likely have a team formed and have regular meetings to create a plan and roll out in your community. Those who’ve just joined may be in the process of forming your team. As you continue to step forward, find what needs to be done and divide the responsibilities to those with the skills and ambition to carry it out.
If you look at page 41 it will give you a place to begin:
Debbie: Your name – Did it Change?
Talk about it
Encourage use of new name

17. Connecting and Communicating
Give feedback, fill out sheets and return (51-52)
Be on ATT Connect Calls
Connect with Debbie about what’s working and what’s not
Have an idea you’d like to share in Contact? (see page 49 in the Participant Toolkit)
Visit
Post your ideas on Facebook
Write a press releases for your community newspaper on an upcoming event or introducing your new logo using branding language
Debbie
Give feedback, fill out sheets and return (51-52)
Be on ATT Connect Calls
Connect with Debbie about what’s working and what’s not
Kristen
We want to hear your ideas:
Have an idea you’d like to share in Contact? (see page 49 in the Participant Toolkit)
Visit
Post your ideas on Facebook
Write a press releases for your community newspaper on an upcoming event or introducing your new logo using branding language

18. Next Steps Next Call is May 12, at 3 CT
We will not have a call in June due to 2011 Unity People’s Convention
Attend our luncheon at Convention “Evolving your Unity Ministry” Tuesday from Noon to 1
Debbie
Kristen: Convention this is an opportunity for us to come together to network. Talk with those in other programs like Thriving in Unity, Enlightened Leaders, and others in our Branding. Begin to build connection with one another. Begin to bond together as the whole Unity movement.
We have yet to discover the true strength of our Unity. It is beginning.

19. Unity People’s Convention
This years convention is June at the Sheraton Hotel in Overland Park, KS
Points of interest:
Unity Worldwide Ministries booth
Branding print vendor booth - MiPrintShop
Evolving Ministry lunch
Be sure to register and attend
Business meeting and discussion - integration
Prosperity workshop – Wed p.m.
Networking
To register go to

20. Close in Prayer
“I now hold in my mind and heart a new image of our ministry as an expanding, flourishing and gloriously beautiful community.” 
Sandra Soley-Keep
Lydia Smith, Unity Church of Practical Christianity, Houston, TX
I ask you to sit quietly, close your eyes and really take these words into your heart.