1. Long Island PCC Meeting
October 19 , 2016

2. Agenda The USPS Mail Promotions Informed Delivery
Benefits of Transpromo
Cross-channel Branding
Transpromo Campaigns

3. 2017 Mailing Promotions

4. 2017 USPS Mailing Promo Calendar

5. Emerging & Advanced Technology Promotion
A 2% postage discount on mailpieces using standard NFC or other qualifying emerging technology.
Increase brand engagement and sales by giving
customers a way to view media, get offers,
and more, all with a simple tap of their device.
Register January 15 – August 31
Promotion Period March 1 – August 31
Note: Speaker’s notes are intended to help present the slides.
Please do not read verbatim or share these notes with customers.
Encourages Direct Mailers to incorporate interactive technology to drive interest in mail as a marketing channel
Eligible mailpieces can incorporate: NFC technology, “Enhanced” Augmented Reality experiences,
New this year! Video in Print iBeacon/Beacon Technology. A/B testing option Program Requirements available at:

6. Tactile, Sensory & Interactive Mailpiece Engagement Promotion
A 2% postage discount for mailings using specialty inks, sensory elements, textural papers or the use of folds or other dimensional elements which the recipient can interact with and manipulate
Increase brand engagement and sales by giving
customers a way to view media, get offers,
and more, all with a simple tap of their device.
Register December 15 – July 31
Promotion Period February 1 – July 31
Note: Speaker’s notes are intended to help present the slides.
Please do not read verbatim or share these notes with customers.
This year a new promotion was added solely for advances in paper, ink and interactive mailpiece elements to provide marketers exciting new ways to enhance customer engagement opportunities
The engagement can be achieved through the innovative use of specialty inks, sensory elements, textural papers, and the use of folds or other dimensional elements that the recipient can interact with and manipulate on the mailpiece. Samples must be approved prior to mailing to qualify for this promotion. To learn more see the Program Requirements available at

7. Earned Value Reply Mail Promotion
Receive .05 cents credit for each eligible returned Business Reply Mail® or Courtesy Reply Mail™ piece.
Register November 15 – December 31
Promotion runs January 1 – June 30
Give highly qualified leads an easy way to respond
and provide feedback to your organization.
Note: Speaker’s notes are intended to help present the slides.
Please do not read verbatim or share these notes with customers.
Encourages FCM mailers to use Business Reply Mail (BRM) and Courtesy Reply Mail (CRM)
Acceptance Period for Credits: The credits will be released when the mailer agrees to their volumes after the promotion ends. The volumes must be accepted by September 15, 2016; otherwise the credits will be forfeited. The Earned Value Promotion incentivizes customers to use a USPS response device such as Business Reply or Courtesy Reply Mail. They can receive credit for future mailings through their Permit Imprint account. Note that the customer must identify the Permit account they want the credits to flow to and must use all their credits by December 31, Failure to meet either condition might result in forfeiture of credits.
Earned Value Credits:
$0.02 per BRM or CRM pieces counted for first time participants or those who did not meet their threshold.
$0.03 per BRM and CRM pieces counted if the total number of CRM and BRM pieces meets or exceeds the total number of a mailer’s CRM and BRM pieces counted as part of the 2015 Earned Value promotion.
Credits are available for their use once they have been released to the respective permit(s).
 Expiration Date for Credits: December 31, 2016
Program Requirements available at:

8. Color Transpromo Promotion
Get a 2% postage discount on First-Class mailpieces that use variable color messaging on bills or statements.
Create a greater impact on customer response with a more immediate, engaging brand connection.
Register May 15 – December 31
Promotion runs July 1 – December 31
Note: Speaker’s notes are intended to help present the slides.
Please do not read verbatim or share these notes with customers.
Encourages First-Class mailers to use Personalized Color Transpromo messaging on bills or statements
Registration Period: May 15 – December31
Program Period: July 1 – December 31
Eligible Mail: First-Class Mail commercial letters (sent in IMb full-service mailings)
Discount: Upfront 2% postage discount
Key change from 2015 Color Transpromo Promotion "Personalization" is information that the recipient would deem personal or relevant in nature. To learn more please review promotion requirements at:

9. Direct Mail Starter Program
Enables small business to develop effective integrated DM campaigns.
Register March 15 – July 31
Promotion runs May 1 – July 31
Note: Speaker’s notes are intended to help present the slides.
Please do not read verbatim or share these notes with customers.
Encourages First-Class mailers to use Personalized Color Transpromo messaging on bills or statements
Registration Period: May 15 – December31
Program Period: July 1 – December 31
Eligible Mail: First-Class Mail commercial letters (sent in IMb full-service mailings)
Discount: Upfront 2% postage discount
Key change from 2015 Color Transpromo Promotion "Personalization" is information that the recipient would deem personal or relevant in nature. To learn more please review promotion requirements at:
No more than 10,000 pieces per mailer may receive the discount during the promo.

10. Mobile Shopping Promotion
Get a 2% postage discount on Standard Mail mailpieces with a barcode or other mobile-enabled technology that leads to a mobile-optimized shopping website.
Promote your brand and increase sales with an
integrated, multi-touch advertising campaign.
Register June 15 – December 31
Promotion Period August 1 – December 31
Note: Speaker’s notes are intended to help present the slides.
Please do not read verbatim or share these notes with customers.
Promotes use of technology platforms such as Quick Response (QR) Codes, Snap Tags, Watermarks and other advanced technologies that enables the customers to go from the mailpiece directly to an online shopping experience.
Registration Period: May 15 – December31
Program Period: July 1 – December 31
Eligible Mail: Standard Mail letters and flats / Nonprofit Standard Mail letters and flats
Discount: Upfront 2% postage discount
Key change from 2015 Mail Drives Mobile Engagement Promotion - “Buy Now” features available on social media have been added as an additional eligible shopping purchase path. To learn more please review promotion requirements at:

25. What is Transpromo Marketing?
Transpromo is a compound expression formed from .the words “transaction” and “promotional”
By adding relevant messages, you can piggyback targeted promotions and advertising onto existing transaction-related documents, such as statements, notices, and invoices
Experience

26. Benefits of Transpromo
Add color to transactional statements and:
Increase response rates
Grow brand value
Add clarity
Boost loyalty
Transform transaction documents into:
Revenue generators
Cross-selling powerhouses
Relationship builders
Cost Center Changes to Profit Center

27. 1st Benefit - Increase Response Rates
Transactional documents are opened and read by more than 90% of consumers
The average consumer is bombarded with advertising, statement marketing helps cut through the clutter and stand out
Account holders will actively look for your advertisements if they are relevant to them

28. 2nd Benefit - Strengthen Brand Image
Reinforce brand messaging
Educate customers about your advantages
Keeps branding consistent
Separates you from your competitors

29. 3rd Benefit - Improve Statement Clarity
Statements that are easier to understand
Reduces customer service issues and complaints
Simplifies compliance requirements

30. 4th Benefit - Boost Loyalty
Relevant information builds loyalty
Generates goodwill
Decreases customer churn
Positive word of mouth is great advertising

31. Selective Marketing
Target messages/offers by specific characteristics:
Demographics (age, gender, income)
Psychographics (lifestyle, interests)
Credit History
Member / Customer Type
Account relationships
Account balances
Account activity
Geography
Other conditions identifiable in statement data
Other conditions identifiable in a separate control file

32. 5th Benefit - Revenue Generation
Up-Sell and Cross-Sell to increase profit
Implement across print and electronic platforms
Supports existing rewards/loyalty programs
Profitability
Up-sell
Cross-sell

33. Cross Channel Branding

34. Consumer Attention by Various Media

35. Transpromo Campaigns
How else could you utilize transpromo statement marketing?
Consider developing ongoing statement-based marketing campaigns
The advantages:
“Set it and forget it” (at least for a few months)
Take advantage of special opportunities/events
True one-to-one marketing

36. Transpromo Statement Campaigns
Some ideas:
New Customers
Thank You's
Birthday Messages
Wellness Checks
Rewards Points / Programs
Investment Services
Insurance Services
Business Accounts
New Mergers/Branch Acquisitions
New Select Employer Groups
Cross-Sell Opportunities

37. 6th Benefit - Cost Center Changes to Profit Center
Statements become highly targeted and .measurable direct mail campaigns that .increase revenue and lower costs at the .same time

38. 7th Benefit - Relationship Builders
People prefer to receive a personalized ..statement with ads relevant to them
Customers want to know you understand them
Generate new business at less cost

39. We Appreciate Your Business
Lou Figurito
Sr. Sales Executive – Major Accounts