2. Tell Them A Story: Tim Miller, Spoken Science
Tips for presenting for research to public audiences
Tim Miller, Spoken Science

3. Congratulate them for choosing to participate in the program, this is the kind of thing that makes you better at what you do. Talk about why communication is so important. Also tell them that communication is NOT a science.

4. The hard part is not information
The hard part is not information. The hard part is generating enthusiasm. In the information age, information is free. But enthusiasm costs. You must learn to engage them emotionally if you want this to work.
How do you make someone understand something? You make them care about understanding it.

5. Someone wants something badly and has trouble getting it.

6. Hero
Goal

7. Obstacle
Hero
Goal

8. Obstacle
Hero
Goal

9. Tell me some stories. Show them how this works.

10. A good story is not a sequence of events
A good story is not a sequence of events. It is the answer to a question. Likewise, science is not a sequence of invention an experiment, it is the solution to a problem. Atomic theory, 18th century chemists, conservation of energy, 19th century physicist, DNA, 20th century biologists.
Make them name some inventions. Show them how inventions solve problems.

11. Implementation
Your Project
Solution

12. Finding the balance between technical and general
Finding the balance between technical and general. ALWAYS err on the side of more general.

13. Practice, revise, repeat
Use simple nouns
Use complex verbs
Find and use metaphor
Compare and contrast
Practice, revise, repeat
Tips for generalizing your language.

14. Practice, revise, repeat
Make it clean
Make it clear
Make it short
Make it sexy
Practice, revise, repeat
Tips for designing good visuals.

15. Practice, revise, repeat
Ask questions
Provide answers
Stop talking
Seek Pull
Practice, revise, repeat
Tips for engaging in conversation.