1. Ch 7: Persuasion
Pt 2: Feb. 19, 2014

2. Components of Persuasion (cont.)
3) The Audience
Individual differences in persuadability?
Forewarning & resistance to persuasion –

3. Lifecycle or Generational explanation for attitude change?
More support for which approach?
Influence of teens/early adulthood years
Imprinting effect of major events

4. Cults & Persuasion Jonestown mass suicide as example Details?
Leader – Jim Jones
Context/Situation
What influence tactics were used?
Source
Message
Audience

5. Resisting Persuasion How to best resist? Challenge beliefs –
Counterarguments –
What is the Inoculation Hypothesis?
Application: Commercials & kids
What kind of training was used? Effect?