1. BTEC ICT Level 3 Unit 8 E-Commerce

2. Session 5 – Promotion in E-Commerce

3. 2.3 – Promotion Starter Why would you promote a business website?
How would you promote a business website?
Can you identify 3 limitations that could affect:
How you promote a website?
Where you promote a website?

4. Unit 8 Learning Aims After completing this unit you should:
Know the technologies required for an e-commerce system
Understand the impact of e-commerce on organisations
Understand the effects of e-commerce on society
Be able to plan e-commerce strategies.

5. 2.3 Promotion
There are a number of ways that a business may choose to promote its e-commerce facility:
Using Search Engines – a business may rely on meta tags and spiders to ensure that whenever a search is conducted its site will come up first. OR it may pay for its site to come up first through sponsored links (see next page).

6. 2.3 Promotion – Using Search Engines.
Sponsored Links
Search Results

7. 2.3 Promotion
There are a number of ways that a business may choose to promote its e-commerce facility:
Newsgroups – use Usenet and have been created covering various topics often in a text format.
Forums – are mostly attached to a website and often discuss its content including graphics.

8. 2.3 Promotion
There are a number of ways that a business may choose to promote its e-commerce facility:
Banners – these are pay-per-click advertising designed by a business and put on to another's website.
Pop Ups – adverts that open up in a new browser window and be irritating for the user.
Flash – recently flash advertising has been introduced and appears as soon as the website loads.

9. 2.3 – Banners, Pop Ups and Flash
Pop Ups Flash Banner

10. 2.3 Promotion
There are a number of ways that a business may choose to promote its e-commerce facility:
Spam – a direct mailshot aimed at a list of possible customers (via ) that may be interested in buying a good/service.
Site names – using memorable names so that customers will conduct return visits.
Direct Marketing – involving s (captured via a back-ended database) sent directly to customers advertising a good/service.

11. 2.3 - Promotion Identify and explain the term ‘Newsgroups’?
Identify and explain the term ‘Forums’?
Identify and explain the term ‘Banners and Pop-ups’?
Identify and explain the term ‘Spam’?
Identify and explain the term ‘Direct Marketing’?