1. 1.03 WF SEM I
Career Choices in SEM

2. Types of Businesses in SEM
Teams
Sports Media
Sporting Goods
Entertainment Media
Advertising
Merchandising
Event Marketing

3. Career Potential Responsibilities Abilities Accomplishments
Promotion ladder

4. Personal Traits Friendliness Responsibility Courtesy Attitude
Ethical behavior
Creativity
Initiative
Responsibility
Attitude
Self-control
Self-awareness
Willingness to change

5. Training Needed for SEM
Writing/speaking skills
Computer skills
Classes
Internships

6. SEM Careers Advertising: creating and buying media
Sales promotion: using events to create sales
Ticket sales: selling to companies, individuals
Market research: finding who buys and why
Merchandising: supervises team’s licensing
Community relations: create and maintain relationships with local area

7. SEM Careers, Continued
Media relations: write press releases; organize news conferences
Sponsorships: match corporations with events
Event planning: coordinating activities
Concessions: food, drink, merchandise
Marketing: moving goods to consumers