1. The digital transformation of the printing industry

2. Do you know that? Do you know this?
You are standing in front of the supermarket shelf and every packaging is looking the same.
Brand owners realize this, too:
They are looking for ways to differentiate from their competitor's in a cost efficient way
They are looking for ways to directly engage with the final users
Image Source: Siegwerk Druckfarben

3. How would you decide? What makes us selecting the “right product”?
Digitally printed packages allows the Brand Owner to achieve a “one-to-one” vs. “one-to-many” communication:
Each package can look differently by having your name on it
Reduction of printed material stock
Short runs become economically viable
Image Source: Siegwerk Druckfarben

4. Analogue vs. Digital Printing
cost
per m2
Digital printing does not require preparation of a print object (as e.g. cliché, screen, cylinder …)
Digital is cost competitive for short runs
Break-even is heavily dependent on application
Analogue
Digital
printed surface
The difference in the preparation of the print can also be represented in the cost related to a print:
Analogue:
The cost of the first printed m² is very high because the cost for the object preparation need to be distributed on very little output.
With increasing job length the cost get distributed on more output and decreases per m² printed
Digital:
Since no object preparation is needed the price for every m² is the same
Digital printing has constant costs over print output

5. Technologies in digital printing
Electrophotography
Print image is “drawn” on a photo-conducting roll by electrostatic charge
Liquid or dry toner is held to the roll by the charge
Toner is transferred to substrate by “counter-charge” and fixated by heat and/or pressure
Inkjet
Droplets are produced as required by an image signal projecting a positive image
UV, solvent based and water based inks are used today to print designs
Inkjet is able to print flat substrates as well as 3D objects
Image Source: Siegwerk Druckfarben
Digital printing is composed of two distinct technologies:
Inkjet
Electrophotography

6. High value prints with Digital
Global print market 2014 (split by printing technologies)
Volume
CAGR (%)
CAGR (%)
Value
+1,0%
+0,5%
+4,0%
+6,0%
+13,5%
+4,1%
100% = bn. m2
100% = 750 bn. €
Analogue printing
Electrophotography
Inkjet
Source: Smithers Pira (2014)
Digital printing is low in volume output but significant in value
Digital printing (EP & Inkjet) are the only growing segments

7. Main applications of digital printing
Share of digital printing from global market value (by end use markets)
mio. €
Media &
Documents
290
2012
288
2016
Advertising
2012
102
2016
104
Labels &
Packaging
2012
330
2016
380
Source: Smithers Pira (2014) Image source: Siegwerk Druckfarben
Inkjet
Electrophotography
Analogue printing
Penetration of digital is not equal on all segments:
Advertising and document printing are today the mains segments for digital printing
Labels and packaging are still at their infancy but fast growing
Composition of “segments”:
Media/Document printing includes:
Books, Magazines, Newspapers
Forms and Bills
Calendars and Newsletters
Advertising includes:
Banners, Leaflets, Signage, Point of Sale/Point of Purchase

8. Wide & large format printing
Posters
Banners
Point of Sale
Image Source: SCREEN EUROPE, NL

9. Digital printing: Wide & large format
Why Digital?
Market highlights
Mass customization with very little downtime
Low total cost of ownership
Advances in drying / curing technology for broader range of substrates
Increasing number of applications in areas of conventional and industrial printing
Worldwide installed base over printers
First choice for point of sale, windows graphics, decals, backlit and vehicle graphics
Growth in UV, eco-solvent and water based technology
Both OEM and 3rd party ink supply options available

10. Printing on 3D containers
Bottles
Caps
Tubes
Image source: Till GmbH

11. Digital printing: 3D containers
Why Digital?
Market highlights
Minimal batch sizes and zero set-up time
Suitable for glass and plastic materials
Potential alternative to label or replacement of analogue direct printing
Regionalization (language) & Personalization (designs)
Still in its infancy, modest number of installed bases as of today
Significant growth potential in one- way container segment
Printing speed able to cope with filling line speed
Already multiple ink and system solutions available for broad range of applications

12. Printing on Labels Self-Adhesive Labels Wet-Glued Labels
Image source: Siegwerk Druckfarben

13. Digital printing: Labels
Why Digital?
Market highlights
Demand for short runs is supported by major brands’ differentiation strategy
Local brands’ growth boosting short run label production
Narrow width fitting with digital single pass printing solutions
Leaner production and shorter time to market
Around digital presses installed globally
Print quality able to cope with most of the industry standards
Press flexibility continuously improving: finishing stations, laser cutting and workflow software
Multiple press OEMs serving Label market

14. Metallic Effect Inks Metallic effect inks for Inkjet printing
Quelle: VdL e.V.

15. Inkjet – Metallic Effect Ink
Metallic Effect Ink in Digital?
Market highlights
Metallic effects are printable with Inkjet inks today
Solvent based and radiation-curable inks are available for different print heads
Use of metallized substrates can be avoided by selecting metallized spots on demand
Digital printing is asking for advanced finishing features like analogue
Metallic effects are desired in market segments like e.g. wide & large format, labels, document printing
Metallic effects give an unique added value to the products

16. Conclusion What is digital printing today?
Digital printing technologies are the fastest growing printing methods
Digital is today already used in mass markets asking for short printing runs: media, documents, advertising and label & packaging printing
Digital is offering a unique proposition for brand differentiation, lean production and shorter time to market