1. Foundational Marketing: How to Tell Your Story

2. Foundational Marketing Topics
Buyer personas & best clients
The buyer’s journey
Competitive differentiators
Value propositions and elevator pitches
How to tell your story
Content marketing
Advocacy
Build your marketing plan

3. “ I like a good story well told
“ I like a good story well told. That is the reason I am sometimes forced to tell them myself. ”
- Mark Twain

4. Storytelling Everyone loves a good story
Stories make marketing personal and memorable
People remember stories much more than statistics
Consider your audience

5. Example: Michael Dell, Dell Computers
Fascinated by computers, he got his first one at age 15 and immediately took it apart to see how it worked.
In college, his passion continued as he sold computers and upgrades to other students from his dorm room.
He did so well he dropped out to form one of the largest companies in the world.

7. Components of a great story
Simple and easy to understand
Emotional and thought provoking
Real and based upon first-hand experiences
Captures the audience’s attention

8. Good storytelling What do you want them to learn from the story?
What do you want them to think and feel?
What actions do you want them to take?
What do you and your company stand for?

9. Use the right voice
Deliver the right message To the right persona At the right time
Use the language of business
Use the vocabulary of their industry
Focus on what’s important to them
Describe the problems you solve

10. Where should you use story telling?
Your website’s “About” page should tell your story
Blogs, videos, and social media are good venues
Case studies and client successes are great places to tell stories!

11. Review Stories make marketing personal and memorable
They convey what you want people to think and feel
Use the stories you already have
In web sites, blogs, case studies
Use the vocabulary of your audience and industry