1. Measuring dissemination policies
THE CONTRACTOR IS ACTING UNDER A FRAMEWORK CONTRACT CONCLUDED WITH THE COMMISSION

2. Some aspects to measure /instruments
WHAT?
HOW?
User needs
User feedback.
Analysis of communication channels with users
User satisfaction
User satisfaction surveys
Website /database usefulness
Web metrics
Social impact of statistical news
Media evaluation
Eficiency of dissemination processes
Indicators of timeliness, number of errors…
Cost effectiveness ??

3. User feedback
Messages from users (questions, comments…) are important to detect aspects to improve products and services and meet their needs.
Take advantage of any opportunity to contact users (courses, user satisfaction surveys, ad-hoc meetings with specific group of users)
Qualitative work needs to be done.

4. User satisfaction surveys
Relevant aspects:
The purpose (monitoring opinions/improve some service)
How to identify users/customers.
How to segment
How to carry out the survey
How to use the data to improve our services
No simple solution. Different strategies are possible.

5. User satisfaction surveys
Types:
Surveys on the web
Simple, dealing with the website, cheap
Surveys when delivering taylor made request
Allows monitoring quality of products/services
Surveys from registers of users/clients
Usually target group are important users
Detailed questionnaire – quality of products

6. User satisfaction surveys
Perceived quality
Monitoring reputation
Needs of statistical information
To detect user preferences

7. Web metrics Web logs are a valuable source of information.
They can be reviewed and analysed in order to have a better knowledge of users behavior in our website.
Monitoring use of applications and navigation can show how to improve our products, systems, etc. to better serve user’s needs

8. Web metrics Tools: Google Analytics (external, free) - (leader)
Alternatives:
Piwik, Open Web Access (OWA), Statcounter, Clicky

9. Web metrics Analog Visits, Pages viewed,
AWStats
Visits, Pages viewed,
How people arrive our website, how long they stay there
Devices (use of mobile devices) , browsers…
Usefulness of the English version of contents
SEO, impact of new web design

10. Web metrics Some facts Which browsers are used?
% visits
Which browsers are used?
Important for developers
Which devices are used to access?
Device
Porcentaje de visitas
Duración visita
Personal computers 92 % 05’18’’
Mobiles devices 8 % 02’46’’
Only 8% of visits are accesing through mobile technology

11. Media evaluation Clipping companies Quantitative aspects
Number of impressions / impacts
Column centimetres
Social value (in €) – using Advertising Value Equivalent
Qualitative aspects
Tone of media
Corporate reputation
Importance of considering new media

12. Media evaluation
INE pilot study on social value, using Advertising Value Equivalent
Media
Jan (euros)
Dic. 2012
(euros)
Nov. 2012
Internet
Printed media TV
Radio
TOTAL
Breakdown by statistical operations.
LFS, CPI, GDP, Tourism statistics are the more valuable

13. Indicators to measure dissemination processes
Number of user complaints
Release calendar compliance: Lag between release date (time) and actual date (time)
Number of errors in our publications (press releases, website, synthesis publications).
Response time to user requests
....

14. Thank you...
Adolfo Gálvez