1. Measure 4: Ground Beef
Rationale for measure: Ground beef is a major source of fat and calories in diets of the US population. The USDA reported that in 2001, ground beef comprised 43% of total beef intake and placed per capita consumption at 29 lbs. per year per person. This would translate to 2000 calories and 134 g fat per week, on average, for those who choose standard ground beef.
Procedures:
Go to the fresh meat case in the store. If the store does not sell prepackaged meat, go to the butcher’s case to look for lean and standard ground beef. If possible, stay within the same brand when rating.

2. Measure 4: Ground Beef
Look for lean ground beef. Look for either “Ground Sirloin” listed on the label or the 10% fat listed on the label.
Look for the price per pound (Price/lb.) or the unit price, not the actual price of the package of ground beef. Also, select a package to rate that is close to one pound. Sometimes, stores will lower the price per lb if you are buying more than one pound, so do not select packages of two pounds or more, unless you have no other option.
As natural/organic meat tends to be expensive, non-organic is preferred for this measure, including ground turkey. If you end up rating the organic meat (as it is the only option), remember to write “organic” in comments.

3. Measure 4: Ground Beef
If the 10% lean ground beef is not available, remember to write in the % fat of the leaner beef you are rating. In this example, it would be 4%.

4. Measure 4: Ground Beef

5. Measure 4: Ground Beef
Count the number of varieties of lean ground beef
within and across brands.
Count and record the number of varieties of lean ground beef available, which includes both different brands and variety of % fat (e.g., 10%, 7%, 3%, etc.). Include any organic varieties as well.
Remember that once you have counted six varieties of lean ground beef, you can stop!

6. Measure 4: Ground Beef
For the standard ground beef, look for either “Ground Chuck” listed on the label or the 20% fat listed on the label.

7. Measure 4: Ground Beef
If Ground Chuck (20% fat) is not available, look for either “Ground Beef” listed on the label or the % fat listed on the label which should be greater than 20%.

8. Measure 5: Hot Dog
Rationale for measure: Americans eat a lot of hotdogs! The Meat Marketing Institute reported that in 2003, 837 million packages were sold in retail stores. Most hot dogs contain grams of fat each (up to 80% of calories from fat).
(Note to trainer: This is a good measure to use to explain the importance of looking for the comparable items within the same brand. If a store has only Oscar Mayer fat free wieners available but does not have Oscar Mayer regular wieners but has both items of the Ball Park brand, rate the Ball Park Brand for both. However, still go ahead and complete the information for the preferred item that is there --in this case, it would be the Oscar Mayer fat free wieners).

9. Measure 5: Hot Dog
Similar to the ground beef measure, you will need to look at the packages of hotdogs for the fat content. The preferred item is fat-free wieners with 0 grams of fat. If that is not available, look for one of the alternate hotdogs listed.
If only jumbo size is available, go to the first alternate item and look for regular size. Jumbo should be selected only if no other alternate in regular size is available. If jumbo is selected, complete information under “Other” and write “jumbo” in comments.

10. Measure 5: Hot Dog #2- Fat free alternate #3- Light wieners alternate
This slide and the next four slides are alternate items. They should be briefly mentioned to participants.
#2- Fat free alternate
#3- Light wieners alternate

11. Measure 5: Hot Dog #4- Light beef franks alternate
#5- Turkey wieners alternate

12. Measure 5: Hot Dog
#6 is “Other”. This is where you would write in the jumbo brand or another alternate that qualifies, writing the price, ounces of the package, amount of hotdogs per package, grams of fat per serving (which should be for 1 hotdog) and total calories per serving. Remember to write “jumbo” in comments.

13. Measure 5: Hot Dog
“Other” does not include soy-based hotdogs, bratwurst or other hotdog-like products.
Soy-based hotdogs, bratwurst or other hotdog-like products do not count.

14. Measure 5: Hot Dog

15. Measure 5: Hot Dog #8- Beef franks alternate
#9- Other regular alternate