1. Apps in Automotive – Future Opportunities and Business Cases
3/31/2017 5:04 PM
Apps in Automotive – Future Opportunities and Business Cases
November 6th 2013
Jack Bergquist – Senior Analyst IHS Automotive

2. Who is IHS Automotive?
3/31/2017 5:04 PM
C u s t o m S o l u t I o n s
Same Day Analysis
Network Planning / Performance Management
Supplier Sourcing
Component Sourcing and Supply Chain
Light Vehicle Sales
Technology Analysis:
Infotainment ADAS
Powertrain & Alternative Propulsion
Technology Analysis: Infotainment, Hybrid-EV, ADAS
Light Vehicle Production
IHS Automotive delivers the most comprehensive range of business and product intelligence on automotive infotainment and communications technologies.
Medium & Heavy Commercial Vehicles

3. Automotive Technology Solutions Group
IHS Automotive Technology Solutions Group
Infotainment Systems
ADAS/Safety
HMI/ Usability
Consumer Preference
Hybrid EV
Software & Apps

4. Western European Smartphone App Integration Unit Sales 2010 - 2019

5. Global Smartphone App Integration Unit Sales

6. European Telematics Sales 2010 to 2020

7. Global Telematics Sales 2010 to 2020

8. Largest existing app ecosystem in the industry, still TBA for MyFord Touch
Open architecture for app development worldwide
Rich vehicle API data source to harness, also harnessing OpenXC
Forecasted WW cum. sales of App-Enabled Fords – 13.6M units by 2018
Forecasted NA cum. sales of App-Enabled Fords – 10.4M units by 2018
Take-Away

9. Take-Away Open architecture for app development worldwide
Rich vehicle API data source to harness
Forecasted WW cum. sales of App-Capable GMs – 30.5M units by 2018
Forecasted NA cum. sales of App-Capable GMs – 17.2M units by 2018
Take-Away

10. Best Future Architecture for Automotive Apps?
10-20 Apps
Driver Chosen
OEM Chosen
Embedded Head Unit Apps
Apps Head Unit
Software Based Flexible Platform
Digital Media Input
Fast moving with lots of different apps – will need a standard to be truly effective
Phone App Integration SW (E.G. MirrorLink)
CE App Store with Auto Apps
Smartphone

11. What Apps Have Respondents Paid Most for on Their Smart Phones

12. What Apps Have Respondents Paid Most for on Their Smart Phones

13. How Often do Users Use Web Radio in the Car?

14. Would Users Prefer to Have Embedded Navigation or Smartphone Based Navigation?

15. What Apps do Users Use Most Regularly in the Car?

16. What Apps do Users Use Most Regularly in the Car?

17. Is Privacy an Issue for Consumers?

18. Would Respondents Still Buy a New Car if it Didn’t Offer Apps?

19. Downsides to Apps in Automotive for Developers
Cost to integrate multiple SDKs.
Lack of direct revenue opportunities.
Loss of branding.
Slower update cycles.
Limits on usability and increased time and cost to create a “safe” HMI.

20. Benefits for App Developers for Apps in the Car
Brand awareness?
Drive more customers to your place of business / smart phone app?
Direct revenue from app sales / vehicle manufacturer?
Advertising?
Others?

21. Panel – Automotive Apps Harnessing Car Connectivity
Moderator – Jack Bergquist, Senior Analyst, IHS Automotive
Ralf Hug – Consultant, Trajectory Group
Theo Kamalski - Manager Regulatory Affairs and Patent Engineer Business Unit Automotive
Robert Hrabak – Connectivity Specialist, General Motors