1. Startup Ingenuity Taking Customer Experience to the Next Level #OOW18
#AgileMarketing
Oren Dor
Chief Product Officer
Alon to speak – introduce himself and Gadi

2. So.. What is a good customer experience?
#OOW18 | Agile Marketing Intelligence

3. So.. What is a good customer experience?
When you personalize the message for the customer in real - time
#OOW18 | Agile Marketing Intelligence

4. It’s time to become an Agile Marketer!
#OOW18 | Agile Marketing Intelligence

5. Why hasn’t the agile marketing revolution happened yet?
Yes/No?
#OOW18 | Agile Marketing Intelligence

6. Dark Mar-ket-ing (noun)
The lack of visibility and understanding of the digital ecosystem across your competitive landscape.
Caused by:
Fragmentation of Channels
Segmentation of Consumers
Personalization of Content
Alon to give overview of Dark marketing
Its so hard to get a handle on so much data – whether its your own campaign, or your competitor’s campaign.
Your campaign – fragmented, segmented and highly targeted.
With your competitors, it’s the same problem, plus there’s no visibility and its in the dark.
#OOW18 | Agile Marketing Intelligence

7. #OOW18 | Agile Marketing Intelligence

8. 90% of
dark
marketing is

9. 65% of
dark
marketing is

10. 85% of
dark
marketing is

11. We’re here to show you what otherwise you can not see
Actual ads that Apple ran for the last 3 months on Twitter, in the US

13. Illuminate Dark Marketing, Reverse-engineer your competitors’ marketing strategies, and spot opportunities and threats on your brand in real time

14. We offer a Personalized Competitive Landscape
Personalized competitive landscape – defined by how you see your competitive environment.
Full data that dates a year back – we collect and keep the data for over a year. I.e., you can see what any brand was up to for the past .
Gat a quick glimpse on what brands are a threat right now

15. High level metrics for actionable insights on how you’re doing online right now

16. Deep dive in to what your competitors are doing, divided by brands, campaigns and/or channels

17. Compare and learn your competitors’ marketing strategy: Who are they targeting? When are they active? Where? What ads are they using?

18. Deep dive into their messaging and see their creative gallery, including those you were never meant to see

19. Thank You