1. Southpaw Technology Tactics Pay Off
Southpaw Technology is a company that offers professional services, products, and support around TACTIC, an open source platform. TACTIC | Workflow, available in the Azure Marketplace, is a production asset management and data management solution that manages the creation and life cycle of digital assets for many industries, including broadcasting, consumer goods, health care, and defense. Learn more at
“By participating in the Microsoft Go-To-Market Services App of the Day activity, we saw sessions on our website increase by about 3,000.” – David Lowe, President, Southpaw Technology
Southpaw Technology recognized the need for a system that was powerful enough to manage thousands of digital assets as they moved through their life cycle. Southpaw Technology created a solution called TACTIC, then turned to Microsoft and the Go-To-Market Services team to attract customers.
Southpaw reached an audience of more than 500,000 by participating in an #AzureApps tweet with dozens of retweets and likes driving increased traffic to the company’s website and an approximate increase of 3,000 sessions.
Southpaw amplified exposure about TACTIC by highlighting its benefits in a mini-case study and datasheet (promoted on the Microsoft Partner Apps Blog and on Twitter via handle) and publishing a blog post on Microsoft’s Channel 9 site. All of these efforts were facilitated on behalf of Southpaw by the Go-To-Market Services team.
Microsoft Go-To-Market Services gives app builders exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at:
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