1. COMMUNICATION BEST PRACTICES
May 9, 2017
Bridget Moloney
Office of Research

2. “The art of communication is the language of leadership.”
Encouraging researchers to communicate effectively from a research business development perspective
“The art of communication is the language of leadership.” 
Communicate effectively - internally and externally.
James Hume (1827–1904) was one of America’s premier lawmen.
JAMES HUMES
COMMUNICATIONS BEST PRACTICES – ORCA 2017

3. AGENDA Who is the audience? What are the right questions to ask?
What is the best format to use?
Result: template to create a great
one-pager!
Audience
External companies / organizations (i.e. Corporate Research Partnerships perspective)
Questions
What are the topics you want to convey to a company?
What questions can you ask researchers that will help you formulate the message to a company?
What information do we need (and/or do researchers need) to showcase their research for optimal tech transfer and/or partnership uptake?
Format
An introductory 1-pager is one format. What are other formats to introduce a researcher to a company?
Framing the ‘researcher summary’ as a ‘pitch’ for partnerships.
What other things should we take into consideration?
Result and next steps
A template, based on all of the top ideas you all come up with in this session, that will be created and sent to you to use.
Discussion around ‘what’s next’ :
How do we share the ‘pitch’ model with researchers and get their buy-in?
Best practices for pitching (with this information) to companies.
COMMUNICATIONS BEST PRACTICES – ORCA 2017

4. THANK YOU!
COMMUNICATIONS BEST PRACTICES – ORCA 2017