1. Jun Fujimori ● Bruno Pereira ● Henrique Lino ● Tracy Cohen
Reference
Jun Fujimori ● Bruno Pereira ● Henrique Lino ● Tracy Cohen

2. $50Bn1 Loyalty Market Challenges
CHALLENGES TODAY
TOMORROW
Expensive, time-intensive back-end based on file transfers
Blockchain = lower-cost system to implement + real-time transfers
Companies
High-profile fraud (travel industry)
Improved security and ability to deal with fraud
Reference
Consumers
Limited customer choice
Open customer-centric environment
Notes: 1Combined loyalty points balances worth close to $50Bn in 2010, Pando.com; 2Challenges based on interview with Loyyal Co-founder Sean Dennis

3. Loyyal’s Value Proposition
LOYYAL CORE
CAPABILITIES
EXAMPLE USE CASES
Personalized rewards
Split liability
Multi-branded programs
Fraud prevention
Peer to peer sharing
Instant earn/redeem
Longtail engagement
Exchange portal
Micro-transactions
Distributed trust
Common ledger
Program scalability
Dynamic & Personalized
Multi-branded programs
Branded tokens
Smart contracts
Token tree
Real time interoperability
Liability Management

4. Loyyal’s Technology (based on Etherium)
Distributed Ledger Environment
API
Smart Contract System
SCS
Distributed Virtual Machine
DVM
Distributed Ledger Network
DLN
Patent pending technology
Value distribution algorithm abstracted away from DLN
Modular “future proof” protocol
Personal and Private information never shared
Permissioned for KYC/CTF/AML

5. Team, Customers, and Partners
Founded in 2014
Currently in Series A - Raised US$1.5 million (Investors are not disclosed) in 2016
Well rounded team – 2 Serial entrepreneurs, 3 Marketing, 4 MBAs, 8 Tech specialists.
Strong board members – 5 CEOs related to Blockchain/Fintech, 1 legal professional, etc.
Team
Engaging with major banks, airlines, hotels, healthcare – US, Europe, Asia, ME, Latam
Currently, Loyyal has over 40 new prospects
Customers Base
Reference
Unilever: Provides both financial and consulting supports. Loyyal can conduct prototype tests by using Unilever’s global products.
IBM: Creating an open source global ecosystem of blockchain, and Loyyal is one of the participants.
Dubai: “Dubai points” with Loyyal, which are given to travelers based on their leisure experience.
Deloitte, PWC, and many others.
Partners

6. We believe Loyyal will be successful
Verdict: Successful
Likely acquisition by a third party, such as IBM or Deloitte
Strengths: Team, leading technology already promoted by influential 3rd parties, high- potential emerging market, paying customers
Risks: business model, implementation
A lot of potential for this technology in this market, given current gaps/issues presented by XXX.
Therefore, we believe the company will be successful and, in 3-5 years will be acquired by a third party, service provider, such as IBM, Deloitte.
Why successful? Experienced team, operating with a great technology in a high-potential, developed market. The business model is the deal break, because it will depend on the main players in the market to accept another player in this value chain. It’s very likely that they will be successful, given that there are many gaps and opportunities to be exploited. They come to facilitate and boost business for the current big names in the loyalty market.
Why acquired? Eventually this business will require a lots of investments: human capital for business development, and capex for datacenter/IT. The payments networks, hotels, are competing against each other, so if one player build this platform, other players are less likely to join it and will build their own platform. That’s why we believe IBM, Deloitte, PWC, as third parties, service providers, have more incentives to buy it and supply all market players equally.
Now we open for questions.