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Typographic Terms
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Typography is the study of letter forms in graphic design
Typography is the study of letter forms in graphic design. How you say something can be a supporting and expanding example of what you are trying to say. Got a Light by DesertViper
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What is typography? Typography is the art and technique of arranging type, type design, and modifying type glyphs.
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The earliest writing was scratched in clay or carved in stone.
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With the invention of moveable type by Johan Gutenberg in 1436, the modern printing press was born.
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From this early technology, we draw a great deal of our current terminology.
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On one new slide per term, define each terms as it relates to typography. Include an example or a picture if it aids in the explanation of the term.
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typeface
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serif
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sans serif
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uppercase
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lowercase
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capline
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midline (meanline)
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baseline
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ascender
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descender
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counter and bowl
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On the next slide, match the terms appropriately
On the next slide, match the terms appropriately. Move the dotted lines and the arrows to where they belong.
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Alpha bet uppercase lowercase serif ascender descender sans serif
counter baseline capline meanline
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