1. Propaganda is …
… form of communication
aimed at swaying or influencing your attitude
toward or away from some cause or position.

2. What are some of the methods or techniques used to persuade us?
Bandwagon
Name-calling
Testimonial
Glittering Generality
Plain-folks appeal
Transfer
Fear

3. Bandwagon
Everybody is doing this. Join the crowd! You must JOIN in to FIT in!
If you want to fit in, you need to “jump on the bandwagon” and do it too.
Clipart-Microsoft Office XP 2002

4. Bandwagon
example:
Everyone in Auburn is supporting Bob Riley. Shouldn’t you be part of the winning team?

5. Name-calling
A negative word or feeling is attached to an idea, product, or person implying that we should not be interested.

6. Do we want a mayor who will leave us in debt?
Name calling example:
Do we want a mayor who will leave us in debt?
Spending grew 100%
under Mayor Moneybags!
Clipart-Microsoft Office XP 2002

7. Name calling example:
In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."

8. Testimonial
A famous person endorses an idea, a product, a candidate and implies the person uses it and so should we!

9. An important person or famous figure endorses a product.
Testimonial example:
An important person or famous figure endorses a product.

10. Testimonial example:
If we drink milk we will all be as famous and as strong as superman.

11. Testimonial: Cute Celebrities
Target younger audiences
Often use cartoons to sell a product
The Ninja Turtles sell pizza, because they often eat pizza on the show

12. Glittering Generality
Admired words like truth, democracy, beauty, timeless inspire positive feelings for a person, idea, or product.
Makes you think positively about a product
- catchy phrases
no guarantees
no evidence

13. Glittering Generality example:
Look on the bright side!
Vote for Bill Brite !
Clipart-Microsoft Office XP 2002
Glittering Generality example:
If you want to be brighter, you’ll support Bill Brite.

14. Glittering Generality example:
Gatorade: "Life is a sport, drink it up!“
That sounds good, but what does it mean??

15. Plain-folks appeal
This idea, product, or person is associated with normal, everyday people and activities.

16. Plain folks Example: Vote for Smith
We want Jim Smith, a mayor who supports the regular American worker.
Vote for Smith
Clipart-Microsoft Office XP 2002

17. Like a good neighbor…
Plain folks Example:

18. Transfer
Symbols, quotes, or images are used to convey a message to make you think you can be just like them!

19. Transfer example:
Good feelings, looks, or ideas transferred to the person for whom the product is intended.

20. Celebrate the American Way this 4th of July-
Eat at Joe’s
Joe’s Barbeque
Clipart-Microsoft Office XP 2002
Transfer example:
Joe uses symbols of America to tie his restaurant to American values for Independence Day.

21. Transfer example: …built American tough
…built American tough

22. (Negative)Transfer Example:
During the Kerry vs. Bush campaign an through the internet showed similar physical characteristics between John Kerry and a fictional character.

23. Fear Tells us something to make us afraid
Suggests that the product or person will save us from some danger

24. Guard against Identity theft
Fear example:
If you use Safety Ware, it will keep people from stealing your identity –
Created the idea that you should worry about identity theft and that Safety ware will prevent it.
Guard against Identity theft
Use Safety Ware
Clipart-Microsoft Office XP 2002

25. Bad logic: - logic is the process of drawing a conclusion from one or more ideas/facts - propagandists intentionally manipulate logic in order to promote their cause