1. Readings:Chapter 3: Introduction, 3.1,3.2,3.3,3.4
Theories of Images
Readings:Chapter 3: Introduction, 3.1,3.2,3.3,3.4

2. Theodor Adorno mass media & false consciousness
“rationalized messages” used by culture industry to “enthrall”
Appeal of entertainment causes audiences to lose facility with critical judgment
“rigid superimposition” of layers of meanings
Complex relationship of overt and hidden messages
Manipulation of audience to sell idea

3. Debord Society of the Spectacle Gaze & consciousness
Pseudo-worlds
Impression of unification
Gaze & consciousness
Spectacle NOT a collection of images but a SOCIAL RELATION

4. Baudrillard on Simulacra
Jorge Luis Borges about mapping an empire
Today--simulations do not need reference to “reality” or truth--they are true
Examples: military brainwashing, madness & consciousness
Images of Torture at Abu Graibe

5. Iconoclasts Negate, destroy images But danger in unmasking images
Risk- realization that there is nothing behind them

6. Iconoclasm: Afghanistan Buddha (partly destroyed)

7. Close-up Afghanistan Buddha (bombing)

8. Representation vs. Simulation
Representation: utopian principle of sign=real
Simulation: radical negation of sign as value

9. “Phases” of the image Reflection of profound reality (image good)
Masks, denatures profound reality (Image evil)
Masks ABSENCE of profound reality (many truths? Or none?)
No relation to reality (its own simulacrum)

10. NEW STRATEGIES of the real, the “neoreal” and the hyperreal…
panic of material production in context of plethora of lived experience, truths, authenticities--strategies of deterrence…referential but no clear referent.

11. Bill Viola