1. Chapter 14
Informative Speaking

2. Informative Speaking and Audience Learning Styles
Not every one learns through identical channels of communication
Dimensions of Learning styles
Active-reflective
Sensing-intuitive
Visual-verbal
Sequential-global

3. Adapt to Diverse Learning Styles
Use both activity and reflection
Give both specifics and generalization
Use visual and verbal channels
Consider organization: Not all learners respond to traditional patterns

4. Adapting to Your Audience
Use audience-involving topics and information
Keep messages appropriate to your audience members’ belief systems
Keep message accessible and understandable for audience
Tell your audience members how your information can enhance their lives

5. Explaining, Instructing, Demonstrating and Describing
Explain a process such as wine making
Explain a concept such as democracy
Instruct on a new subject or add a new wrinkle to an old one
Demonstrate how to do something, such as strumming and picking a guitar
Describe something, for example, a style of music

6. Informative Speaking Throughout the Life Span
The classroom
Oral reports and panel discussions
The workplace
Proposals, mission statements, policy guidelines, training sessions
The community
Coaching, tutoring, and appearing before a city council