1. New SFDC Campaign Sequence
Campaign Sequence - Enterprise B02 – TM Top Prospect
5 s and 1 telemarketing call over 17 days
Summary:
#1: As your dedicated Account Manager I’d like to discuss the initiatives that are important to your
business growth.
#2: Account Manager follow-up. Let me show you how others in your industry are using
technology to solve their IT and business challenges.
#3: Are you faced with any of these challenges: cloud migration, digital transformation, security,
legacy systems or static budgets? CenturyLink can help. One of my associates will call in a
few days.
#4: I’d like to help you develop a technology roadmap. What day is convenient for you?

2. TM Top Prospect – Email #1 (Day 1)
Campaign Sequence - Enterprise B02 – TM Top Prospect
Subject Line: IDG Report on Digital Transformation

3. TM Top Prospect – Email #2 (Day 3)
Campaign Sequence - Enterprise B02 – TM Top Prospect
Subject Line: {{company name}}’s Digital Transformation

4. TM Top Prospect – Email #3 (Day 8)
Campaign Sequence - Enterprise B02 – TM Top Prospect
Subject Line: RE: CenturyLink Account Manager Follow-Up

5. TM Top Prospect – Email #4 (Day 10)
Campaign Sequence - Enterprise B02 – TM Top Prospect
Subject Line: Technology Roadmap for {{Company Name}}

6. TM Top Prospect – TM #1 (Day 15)
Campaign Sequence - Enterprise B02 – TM Top Prospect
Telemarketing Outbound Call
No Rep Action Required

7. TM Top Prospect – Email #5 (Day 17)
Campaign Sequence - Enterprise B02 – TM Top Prospect
Subject Line: Technology Roadmap Meeting