1. Learning Objective To understand and apply methods of film promotion

2. Film Promotion
Promotion: to publicise a product so as to increase sales or public awareness
Distributors spend a lot of money on promotion to persuade people to watch the film in the cinema.
Compile a list of as many ways to promote a film.

3. Film Promotion Methods
Which of these methods have been traditional ways to promote a film and which are new?
Posters
Billboards – print and electronic
Print advert in
newspapers/magazines
Film Promotion Methods
Press junket (TV/print/radios interviews)
Premieres
Use of social media
Phone app
Radio advert
Traditional are all in white boxes
Creation of a website
Promotional events/stunt e.g. Romantic relationship rumours between lead cast
Tie-ins with products
(Skyfall and Coca-Cola)
Television/cinema trailers

4. Designing a Promotional Campaign
In groups, create a promotional campaign for one of these films.
Each member of the group is in charge of designing and creating one promotional method.
Campaigns need to include a range of traditional and new methods.

5. Pros and Cons of Promotional Methods
Print advert in newspapers/magazines
Posters
Radio advert
Television/cinema trailers
Creation of a website
Tie-ins with products e.g Skyfall and Coca-Cola
Premieres
Press junket (TV/print/radios interviews)
Billboards – print and electronic
Use of social media
Promotional events/stunt (Romantic relationship rumours between lead cast)

6. Home Learning Due next lesson
Decide the genre you would like to analyse (action adventure or rom com)
From your chosen genre pick a film you’d like to analyse, and research the following:
The synopsis for the film
Who are the main actors and how successful have they been at the box office?
Due next lesson