1. Today’s Home Buyers & Sellers Want the Professional Edge
Highlights from
The NATIONAL ASSOCIATION OF REALTORS®
2006 Profile of Home Buyers & Sellers

2. Collaborate with a Professional
Consumers prefer more traditional methods of buying & selling homes
Buyers begin the search process online
But it’s the real estate agent who introduces them to the home they buy

3. 80% of Buyers Use the Internet to Search…
Source: NAR 2006 Profile of Home Buyers and Sellers

4. And, Real Estate Agents are the Most Frequent Way They Find “THE Home”
Source: NAR 2006 Profile of Home Buyers and Sellers

5. “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”
Jim Rohn
Business Philosopher and Author

6. Full-Service is King Most sellers prefer full-service brokerage
But discount brokerage is still an important market segment

7. Dear Agent: Please Take Care of Everything! The Seller
Exhibit 7-8
LEVEL OF SERVICE PROVIDED BY THE REAL ESTATE AGENT
(Percentage Distribution)
Source: NAR 2006 Profile of Home Buyers and Sellers

8. Dear Agent: Please Help Me Find the Right House The Buyer
Source: NAR 2006 Profile of Home Buyers and Sellers

9. Reputation is a Terrible Thing to Waste
More than a third of sellers say reputation is the most important factor in choosing an agent
For buyers, honesty and trustworthiness are tops…then comes reputation

10. For Sellers: Reputation Matters Most
Source: NAR 2006 Profile of Home Buyers and Sellers

11. For Buyers: Honesty and Trustworthiness Matter Most
Exhibit 4-13
MOST IMPORTANT FACTORS WHEN CHOOSING AN AGENT
(Percentage Distribution)
Source: NAR 2006 Profile of Home Buyers and Sellers

12. “It takes many good deeds to build a good reputation and only one bad deed to lose it.”
Benjamin Franklin

13. Fewer Sellers Choose to Go it Alone
For Sale By Owner (FSBO) transactions, down to 12% in 2006
But only 7% were open-market FSBOs

14. FSBOs Trending Down
Source: NAR 2006 Profile of Home Buyers and Sellers

15. Get More… $50 for Members $125 for Non-Members 1-800-874-6500
and click on the Research Tab
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