1. Sample Pre-listing Package
Jan 2018

2. Dear Mrs. Jones: It was so nice speaking with you on Tuesday
Dear Mrs. Jones: It was so nice speaking with you on Tuesday. I look forward to seeing you on Friday at 2p.m. As I mentioned on the phone, this is a great time to consider putting your home on the market. Before we meet, I wanted to give you a short personal introduction as well as a general introduction to my company, Coldwell Banker Paradise. When we meet on Friday I will explain more how the power of our brand will help sell your home for more. Locally owned and operated for six decades by the Schlitt Family, Coldwell Banker Paradise is the area’s oldest and largest, full-service Real Estate Company. Founded in 1953 by Ed and Marguerite Schlitt, and currently led by their son and daughter, Steven and Linda, the entire Coldwell Banker Paradise family of agents and staff proudly embrace the Schlitt principles of honesty, hard work and an unwavering commitment to outstanding customer and community service. I chose to work with this award-winning brokerage because their values align so closely with mine and also because of the international reach of the Coldwell Banker brand. With 3,000 offices strategically placed around the globe, we are part of a true global network ensuring that I am connected anywhere there is an opportunity to showcase your property. I look forward to seeing you on Friday and demonstrating to you the Coldwell Banker Paradise difference. Yours truly,
Sample Cover Letter

4. What to Expect from Your Listing Agent
Pricing consultation based on accurate market
Identify marketing strategy unique to property
Prepare the home to be market –ready (pre-inspection, minor repairs, staging, etc)
Decide on Photography Plan: stills, video, drone, Matterport, etc
Prepare copy & materials for websites, flyers, MLS, & advertising
Set open house schedule & submit advertising
Weekly communication updates on showings & market activity

5. Questions to Ask When Interviewing a Listing Agent
How do plan on marketing my home?
What is your pricing strategy?
How do you qualify buyers?
What is your communication method & frequency?
What makes you different from other agents?
What are the common stumbling blocks you’ve encountered?
How would you handle a multi-offer situation?
Who are the staff who will work on selling my home?

6. Reasons a Property Sells
Price
Condition
Location & Amenities
Marketing
Company
Agent & their network

7. Marketing Action Plan Multiple Listing Service
Seller Services Guarantee
National & International Internet Listing Syndication
E-blast to 500 Leading Top Real Estate Agents
Listing Flyer
Dedicated Property Website
Virtual Tour
Buyers Targeted *Proprietary Competitve Edge Program
Neighborhood Mailings
Open House Advertising
+PLUS MORE!

8. List of Websites Where Your Property Will Appear
Primary Syndicate Partners:
Realtor.com
Homes.com
Zillow.com
Trulia.com
Realtytrac.com
The Real Estate Book
Homepath.com
Homefacts.com
Homefinder.com
Homepocket.com
Homesandland.com
Homespotter.com
Homewinks.com
Househunt.com
Houses.net
Houseforsale.com
Housevaluestore.com
Point2homes.com
Propertiesonline.com
Propertyshark.com
Propertypath.com
Realtystore.com
Juwai.com
+70 more primary sites!

9. My Qualifications & Achievements
Leading Neighborhood Expert
Skilled & Effective Negotiator
Expansive Local Network of Professionals
Connected to 18K+ Coldwell Banker Agents via Private Network

10. My Brokers History & Achievements
65+ Years of Local Service
11 Offices Covering 135 Miles
Six Divisions including Property Management
280+ Agents
48 Support Staff
Coldwell Banker Chairman’s Circle Company
Over 2400 transactions last year
#1 Company in Units Sold in 2016 for Treasure Coast

11. Why Choose Me As Your Realtor
Trustworthy
Professional
Reputable Local Company

12. Testimonials
“Great knowledge of the area. We had a very good experience with Coldwell Banker.” – Jeff H.
“Our experience with Coldwell Banker was excellent. We would recommend them- which we already have. They were just so good.” – Maggie R.
“Upon looking for a realtor, I just called the office- I had worked with a Coldwell Banker previously and was predisposed to them. They are great!” – Adam T.

13. Property Disclosure
Attach Property Disclosure Form