1. Boom of Electronic Publishing in China
Joe LI
May, 2011

2. Agenda Overview of Publishers in China 1 E-Publishing in China 2
Trends of E-Publishing in China 3
Apabi and E-Publishing 4

3. 1. Publishers in China GAPP
General Administration of Press and Publication of PRC
580 Book Publishers in China
221 Central Publishers and 359 Provincial Publishers
300+K titles/year, new edition 160+K titles/year
General Books: 240K, 80%
Text Books: 60K, 20%
9851 Periodical
30+ News Press Group
1937 Newspaper
Paper’s Revenue 23 billion US$
For more detail, please access website

4. 1. Publishers in China Rates of Publishers Social Science&General
Science&Technology
Academic&Education
1 Commercial Press
1 Science Press of China
1 Tsinghua University Press
2 People's Press
2 Tsinghua University Press
2 China RENMIN University Press
3 People's Literature Publishing House
3 Mechanical Industry Press
3 Peking University Press
4 Writers Publishing House
4 Electronics Industry Press
4 High Education Press
5 Yilin Publishing House
5 Chemical Industry Press
5 People's Education Press ……

5. Agenda Overview of Publishers in China 1 E-Publishing in China 2
Trends of E-Publishing in China 3
Apabi and E-Publishing 4

6. 2. E-Publishing In China Revenue of Electronic Publishing in 2010
11 billion US$
Including Games, Music, Periodical&thesis,eBooks, etc.
90% of Chinese publishers start e-publishing business
600+K eBooks
9000+ e-Periodical
600+ e-Newspaper
eBook Reader handset
1.1 millions pieces sold in 2010

7. eBooks published during 2001-2010
FROM: year 2001: 960 tiltes
TO: year 2010: 600+K titles

8. eBooks published during 2001-2010
Some categories eBooks

9. eBook Statistics in 2010

10. eBook Publishers Publishers comparing year 2009 and year 2010 +19%
Publishers who establish e-Publishing department：
+27%
Publishers whose list selling price is over 20Ms us$：
+19%
Publishers who sell eBook synchronized：
+22%

11. E-Newspaper published in China
Oct. 2006: the first e-newspaper website launched by “Zhejiang Daily” in China
2010: 500 E-Newspaper online

12. E-Newspaper houses
E-Newspaper Houses comparing year 2009 and year 2010
E-Newspaper Titles:
+42%
E-Newspaper selling by B2C model：
+65%

13. E-Book Readers (Handset)
Year 2009: at least 10 manufactures sell eBook Readers in e-Ink screen
Year 2010: e-Ink devices are attacked by iPad

14. Roles in E-Publishing industry
Roles changes in e-Publishing industry during these 10 years. :
Book Publisher, Technical Company, Library, some website :
Book Publisher, News Press, Technical Company, Library, Institution, some website :
Book Publisher, News Press, Technical Company, Library, Institution, Mobile Carrier, Hardware Manufacture, Traditional Bookstore, Big .COM Company

15. Agenda Overview of Publishers in China 1 E-Publishing in China 2
Trends of E-Publishing in China 3
Apabi and E-Publishing 4

16. Trends of E-Publishing in China
Industry Confusions:
Lots of investing on technical system and platform, BUT ignoring the business model.
Parties: Different parties in e-Publishing industry need to find their right role.
Confusion
Publisher is : Content Provider or Platform Integrator or Distribution Channel?
Investment and Return

17. Trends of E-Publishing in China
What will happen in the near future?
Publishers will be union and collectivized.
Publishers need to be partner with technical company.
It is outsourcing for midium/small scale publishers.
New e-Publishers will come forth.
EBook manufactures will open eBookStore.
Traditional bookstore will transform to sell e-version.
Mobile Carrier is entering e-Publishing industry.
More vertical professional database provider. ……

18. No Uniform System for Financial Balance?
Trends of E-Publishing in China
Problems we are facing:
No Standard Format?
Price Model?
Business Model?
No Uniform System for Financial Balance?
User Experience? ……

19. Trends of E-Publishing in China
Our prospects:
League the consortium or union
Release the standard
Integrated e-Publishing with traditional publishing process closely
Plot the strategy for e-Publishing Industry
Uniform the market and business model
Form the partnership

20. Agenda Overview of Publishers in China 1 E-Publishing in China 2
Trends of E-Publishing in China 3
Apabi and E-Publishing 4

21. Founder Apabi APABI Author Aim Publisher Paperless Artery Application
Buyer By
Internet Internet
Leading e-Publishing solution provider
Publisher’s partner and e-Content provider

22. Founder Apabi Core Technology : CEBX & DRM
Released Apabi Reader on Windows, iOS, Andorid system
Public CEBX format: Integrated and supported by most eBook hardware and website.
Copyrights Protection by DRM solution

23. Founder Apabi E-Publishing Partner A B C D Work with GAPP and MIIT
Cooperated with Publisher and News press
4500 libraries and institutes customers B
E-Publishing Partner C
International Publishers: Penguin，DK，HarperCollins. HKU Press, etc. D
“Clouds Service Platform” will be launched soon for consumer market.

24. Joe LI