1. 3 Simple Steps Your Brand Magic to Create Strate gy Styl e Visibilit y
Copyright© 2018 MelanieGreenough.com

2. Your Dynamic Brand Brand Blueprint
Strategy
Styl e
Visibilit y
Your Dynamic Brand

3. Your Dynamic Brand Your Strategy
Describe your brand in as much detail as possible
Describe your product(s)/service(s)
Describe your perfect client
Age Gender Location Income level Life circumstances Kids Spouse Pets
Loves Interests Favorite movies Favorite music Hobbies Keywords Books Dislikes
What do they need help with?

4. Your Dynamic Brand What frustrates or angers them?
What do they not know that is or could hurt them?
How can you help them in a way others may not be able to?
What would their life be like with your product or service & opportunity?
Why should they partner with you? How will YOU IMPROVE THEIR LIVES?

5. Your Dynamic Brand Your Vision, Mission & Purpose
My Business Creed (what my brand stands for)
My Mission (why I do what I do)
My Vision (what you want to create)
My Philosophy (what beliefs you bring to your brand)

6. Your Dynamic Brand Your Awesomeness Your Story
1. Ask yourself – “What 5 things make me awesome?”
2. Ask them – “What 5 things make me awesome?”
Your Story
1. My avatar’s bridges. The pain we have in common is
2. Since…Solutions to those problems

7. Your Dynamic Brand Your Style
Step 1 – Choose 4-6 colors for your brand
You can tell a lot about a brand from the color palette. Your colors bring your brand to life. Be
consistent with your color palette since it’s your brand identity.
Consider how people react to colors when you are choosing your palette. Use this Color Psychology chart to get you started.
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination, passion, desire, and love.
Orange combines the energy of red and the happiness of yellow. It is joy, sunshine, and tropics.
Yellow is the color of sunshine. It’s happiness, intellect, and energy.
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility.
Blue is the color of the sky and sea. It is depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Purple combines the stability of blue and the energy of red. Purple is royalty. It symbolizes power, nobility, luxury, and ambition.
White is light, goodness, innocence, faith and purity. It symbolizes safety and cleanliness.
Black is power, elegance, formality, death, evil, and mystery.

8. Your Dynamic Brand Name & Purpose Hex Code Black Champagne Carissma
When creating your palette, Include a name, the hex code, and a tip on how to use the color in your brand.
What is a Hex Code? Every color has a hex code which tells your software or website the exact color. Each code is six characters consisting of numbers and letters.
Name & Purpose
Hex Code
Black
Accents & Backgrounds
#000000
Champagne
Main Logo & Highlights
#e5ce9f
Carissma
Logo & Headings
#e88a8a
Razzmatazz
Accents & Headings
#dc0060
Eastern Blue
Backgrounds & Headings
#037491
Navy Jeans
Logo, Accents & Headings
#5b9bd5

9. Your Dynamic Brand
Step 2 – Choose 4-8 images that inspire your brand’s look and feel

10. Your Dynamic Brand Step 3 – Pick 2-3 fonts that fit your style
One
Alex Brush
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Personality font
First font use in the main logo
Two
Raleway ABCDEFGHIJKLMNOPQRSTUVWXYZ
Sans Serif Font
Second font used in the main logo
Three
Playfair Display ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
Serif font
Font used in the stamp logo
Step 4 – Choose at least 1 professional well-lit, high-quality image of yourself

11. Your Dynamic Brand Your Visibility Your core social media platform
The image size preference for that platform
Choose at least three layouts (free or paid)

12. Your Dynamic Brand Building Your Style Book Name & Purpose Hex Code
STEP #1 – Choose Approx. 4-6 Colors
Name & Purpose
Hex Code
Color 1
Accents & Backgrounds #
Color 2
Main Logo & Highlights
Color 3
Logo & Headings
Color 4
Accents & Headings
Color 5
Backgrounds & Headings
Color 6
Logo, Accents & Headings

13. Your Dynamic Brand
STEP #2 – Choose 4-8 (Complementary) Images That Match Your Colors

14. Your Dynamic Brand Personality font First font use in the main logo
STEP #3 – Choose 2-3 Font Styles
One
Personality font
First font use in the main logo
Two
Sans Serif Font
Second font used in the main logo
Three
Serif font
Font used in the stamp logo
STEP #4 – Choose Professional Image (Well Lit, High Quality)

15. Your Dynamic Brand Photo Size Cheat Sheet Facebook 940px x 788px
Facebook Ad
1200px x 628px
Facebook Cover Photo
828px x 315px
Instagram
1080px x 1080px
Pinterest
735px x 1102px
Twitter
1024px x 512px

16. Your Dynamic Brand
Social Media Post Layout Examples

17. Your Dynamic Brand
Social Media Post Examples
On Brand
Off Brand

18. Your Dynamic Brand Resources Colors Stock Images Fonts
colorpalettes.net (for inspiration)
coolors.co/app (for your own designs)
Stock Images
pexels.com (free)
unsplash.com (free)
shutterstock.com fotolia.com
Fonts
googlefonts.com
dafonts.com
Social Media Tools
canva.com