1. Past Question
January 2012

3. Social Influence What is it? Conformity: Asch’s research
Objectives:
To be able to explain explanations of conformity
To evaluate explanations of conformity

4. RECAP
ISI or NSI?...
Liking a football team only because your friends do
Watching what everyone else does first before deciding which knife and fork to use in a restaurant
Watching someone get on the tube before getting on yourself for the first time
Laughing along with a joke with your friends, even though you don’t find it funny.

6. Task Read and highlight page 8 of your booklet
Make sure you understand each part of the study
Aim, procedure, results, method, conclusion

7. Role play You are going to re-create the Asch study as a class
I will give out each part and you need to ALL work together collaboratively

8. Variations of Asch’s experiment
Asch was interested in the conditions that might lead to an increase or decrease in conformity. He investigated these by carrying out some variations of his original procedure. TASK: complete your booklet using page 18 of the textbook - Did conformity increase or decrease with the variations of the experiment?

9. UP
DOWN
DOWN
DOWN
DOWN
SAME UP
SAME

10. DOWN
DOWN

12. 1. Which of these is an example of informational social influence?
Copying your friend’s clothing style
Copying the way people act as they come into a new class
Copying people to be liked by them

13. 2. Compliance and Internalisation explain…
Different types of conformity
Different factors in conformity
Different explanations of conformity

14. 3. Compliance is similar to…
Informational social influence
Normative social influence
Neither

15. 4. Asch’s experiment showed…
Normative social influence
Informational social influence
Internalisation

16. Test your understanding
Describe details of Asch’s study of conformity. Include details of what he did and what he found... (6)
Define unanimity in relation to conformity (2)

17. RSM
Complete the sheet in relation to research methods
Work in pairs if you need to

18. Social Influence What is it? Conformity: Asch’s research AO3
Objectives:
To evaluate explanations of conformity

19. Starter
In groups on an A3 sheet… brainstorm strengths/weaknesses of Asch’s research.
Points to think about:
Ethics
Research design
sample

20. Ethical Guidelines pg. 12 Crazy Cats Drink Whiskey & POP
Confidentiality
Consent
Deception
Withdrawal
&
Protection of Participants

21. Complete the evaluation using PEEL using page 19 of the textbook

22. Strength of the research
P: Asch’s study has made an invaluable contribution to our understanding of explaining why people conform. E: For example, after the experiments, participants were asked why they had gone along with the rest of the group. In most cases, the students stated that while they knew the rest of the group was wrong, they did not want to risk facing ridicule. E: A few of the participants suggested that they actually believed the other members of the group were correct in their answers. L: Asch’s study therefore enables us to explain this though informational conformity and normative conformity, supporting that we conform to both be liked, or right.

23. 2014

24. 2014

25. Planning
“Outline and evaluate one study of conformity” (12 marks) “Discuss research into conformity” (12)