1. AET 560 Randy Howell October 12, 2015
Communication Plan
J. Flowers
AET 560
Randy Howell
October 12, 2015

2. Communication Plan How to launch the communication plan
The technology needed to accomplish the plan
How to test its effectiveness and the impact of management’s response to the organizational change
How to generate feedback for continuous improvement
How to address negative responses or communications about the change
How your communication plan can affect organizational change
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3. Launching the Communication Plan
Company pre-approval
Create a need for change
Communicate progress
Create positive environment
Changes to plan will be made as needed
Introduce the plan to the company by including steps that it will take to achieve success. Connect the changes of process to Comcast as a vision, and goal orientated. The second step of the communication plan will consist of clarification of steps, comparative data and job status for the employees, as well as training.
Communicating progress, and identifying misconceptions, and rumors that may be evolving. Enthusiasm and motivation is important to maintain a positive environment. At the completion of the communication plan iot
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(Video, 2009), (Cawsey 2012, p. 319)

4. Technology Needed Presentations, power point, slide share, prezi
Video conferencing
Printable materials
Internet, websites,
Company issued apps for cell phones, iPads, iPods to be used in the field
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5. Testing the Effectiveness of the Communication Plan
Acquire feedback from employees, leaders and customers
Data will be accumulated, this will help the teams understand how the changes are affecting the employees, leaders and customers of Comcast.
Provide secret shoppers to ensure that the program is being followed
Provide surveys
Data collected will show how plan is working
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(Spector, 2013 Para, 12)

6. Testing the Effectiveness of the Communication Plan
Acquire feedback from employees, leaders and customers
Provide Surveys
Cause and effect diagrams
Control charts
Scatter Plot Graph
Elephant Flow Diagram
Industry data
Data will be accumulated from surveys and feedback, this will help the teams understand how the changes are affecting the employees, Leaders and Customers of Comcast.
Data Collected will show how plan is working and what should be done next.
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(Shen, 2012, p.1)

7. The Effectiveness of the Communication Plan
Ensure employees understand how the changes will influence their future
Help to prepare for future changes
Monitor Progress
Fewer mistakes
Learn from errors
Keep everyone well informed
Ensure everyone understands the need for the changes
Increase motivation
Ensure everyone understands the impact the changes have on the company
Inspire and motivate
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(Tong, 2015, p.1)

8. How to Address Negative Responses or Communications About the Change
Hear and Address
Employee or Customers
Concerns both
Positive and Negative
Stay Calm and
Think Clearly
What’s happening and why its happening
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(Fallon, 2014, p.1)

9. How to Address Negative Responses or Communications About the Change
Do not take feedback personally
Make sure that negative feedback is clear and understood.
One on one communication about Comcast changes.
If feedback need more thought, or answers are not available immediately, give a promise of a response within a certain time period.
Keep calm and collective thoughts.
Don’t Rush.
Everyone has a voice.
Listen.
Respect and consider others perspectives.
Will vs.Skill.
Provide feedback, use surveys, address negative responses promptly
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(Video, 2009)

10. Generating Feed Back Support employee communication
Keep employees informed
Provide surveys from all levels of Comcast
Performance assessments
Communicate responsibilities
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11. How your Communication Plan can affect organizational change
Gaining new skills
Prepare employees for change
Strengthen Communication
Longevity
Confidence handling customer issues
Repair bad image of Comcast
Creates teamwork
Inspire, motivate and develop future service
Increase employee motivation
Will maintain moral
Supports Comcast's goals
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(Cawsey 2012, Para, 13)

12. Conclusion Communication should be continuous.
Communication should include feedback from customers, leaders and employees of Comcast.
Communication should provide current information and updates.
Communication is the groundwork for organizational change.
The key to any organization is communication. This will help all employees and leaders understand the need for the changes, and how to process the changes smoothly. The communication plan will help ensure that Comcast has the best possible service.
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13. References
Biery, E., (2013), Accounting Web, Top Five Ways Accountants Can Use Industry Data, retrieved from: Cawsey, T. F., Deszca, G., & Ingols, C. (2012). Organizational change: An action-oriented toolkit (2nd ed.). Retrieved from The University of Phoenix eBook Collection database. Fallon, N., (2014), Negative customer review? Turn it into a positive opportunity. Retrieved from: Shen, J., (2012) How to give negative feedback (without sounding like a jerk, Life Hacker Spector, B. (2013). Implementing Organizational Change: Theory into Practice (3rd ed.). Retrieved from The University of Phoenix eBook Collection Database. Tong, C., (2015) Measuring Change Effectiveness, Video, (2009), The effects of organizational Structure