1. Business Communication Presentation

2. Group Information Group- 5 Members: Muhammad Najmul Hassan 1030293530
Md. Ibna Morsalin 
Fuad Bin Saif
Md. Riyad Rahman
Md. Amran Hossain
Md. Faysal Ibn Idrish
Faria Ishrat

3. Introduction Communication in business existed from primitive period
Communication is a fundamental factor in business
It increases efficiency

5. Company Overview Launched in 2007
Changed itself to Brand Root Ltd in 2014.
Initially known as FGS
Went through a struggle before forming brand root
Looking to expand production line
Knit denim and indigo are the exceptional products

6. Purpose Statement
Our purpose statement of this report is- “To assess Brand Root Ltd.s various business communication processes and methods”. And “To review Brand Root Ltd.s both internal and external communication problems between stakeholders”.

7. Internal Communication Procedure

8. Communication Methods
Job Description
Initial communication tool with employees.
List of employees task, responsibilities etc.
Bank Statement
Record of balance, financial transactions within organizations and with creditors.
Formal Meeting/ Discussion
Discuss/ make company strategy, various decisions, steps, major changes
Meeting- Employees opinions, suggestions on topics, demands are issued.

9. Communication Methods Cntd.
Official Telephone Calls
To make sales, take orders.
Actively connects with the factory.
Mobile Phones
Used for both internal and external purposes.
Connects all personnel.
Video Conferencing
Meetings and communications with foreign stakeholders.

10. Communication Methods Cntd.
Written Notice
About new changes, rules, structures.
Internal Notes
Place orders for suppliers.
Company Report
Major tool of communication with stakeholders.
Illustrates financial situation and helps to make decisions
Helps to make strategies for improvement and detect and solve the problem

11. Communication Methods Cntd.
E- mails
Communicates with colleagues, superiors and other clients and staff.
Instructions with explanation.
Provide or receive feedback.
Letter
Refusal letter, inquiry letter, acknowledgement letter etc.
Notice Board
Announcement and reminder of events, news, conference etc.

12. Communication Methods Cntd.
Internal Memoranda
Quick response.
Reminder of any task, notice or meetings, also provide information.
RSVP
Used to prioritize stakeholders for any event.
Formal Oral Communication
Regular standard way of communication.
Can connect with every stakeholder, communicates with local partenrs.

13. Communication Methods Cntd.
Social Media
Face book page to connect with stakeholders, such as customers, employees etc.
Benefits by letting know customer choice and preferences, feedback.
New arrivals, offers etc.
Informal Communication with Stakeholders
Grapevine- Helping to expand business locally as well as internationally as they believe in quality products.
Tax- Helps to stay connected with government.

14. Communication Issues Backwardness/Lack of Knowledge-
Too much educated employees & too much illiterate laborers must have a communication gap & this causes misunderstanding.
Power Structure-
Cultural trend of following power distance creates disparity between the employees and laborers.
Misinterpretation-
Existence of misrepresentation of statement while communicating internally. Different people interpret messages differently, causing confusion and possibly the dissemination of misinformation as the message moves from person to person.

15. Communication Issues Contd.
Differences in Opinions- 
The most common problem these days is that of the differences in opinion between people. The need for effective communication usually rise due to the differences in opinions and the variances in perceptions
Emotional Barriers- 
The fear and mistrust that form the roots of any emotional barrier effects and creates communication barriers. It stops a person from communicating effectively with co- workers.

16. Communication Issues Contd.
Lack of Clarity-
Sometimes, workers do not understand the exact instruction given by their employers. It creates huge problem for a garments industry if they produce wrong type or quality of product
Employees Not Open with Each Other-
Because of communication barriers, company terms and policies, Brand Root Ltd. employees do not share information with each other as they feel uncomfortable.

17. Recommendation Creating an intranet or IM network
Preferring written communication
Active social media appearance
Decentralizing the decision making process

18. Conclusion
As communication is one of the core factor of success in the business world, making it a strength will give Brand Root Limited the advantage. Based on our assessment of communication issues or problems of the company, recommendations have been given.