1. Microsoft Go-To-Market Services SUCCESS STORY
Microsoft Leverages Marketing Connections for Ceneo
Ceneo
Ceneo is the most popular* Polish price comparison engine. There are 26 categories containing nine million products – everything from office and construction equipment to jewelry. Shoppers in Poland and beyond can compare items side by side and make purchases from the site and the app. To learn more, visit Ceneo.pl.
*2014 Gemius report
“By partnering with Microsoft we were able to grow our user base by 196% and app downloads by 630%. By being preloaded on Microsoft Lumia smartphones we were able to increase users’ awareness of mobile shopping possibilities and it creates an opportunity to increase sales.” – Marcin Łachajczyk, Managing Director, Ceneo
Ceneo was looking to raise visibility for its Polish price comparison and online shopping engine, so it turned to Microsoft and the Go-To-Market Services team.
Microsoft preloaded the Ceneo app on selected Lumia smartphones sold in Poland and Ceneo promoted Lumia smartphones in their app marketing activities, including print, digital, social, and direct mail marketing.
By being preloaded on Microsoft Lumia smartphones Ceneo was able to increase users’ awareness of mobile shopping possibilities and create an opportunity to increase sales. The results was an 84 percent increase in average app sessions.
Want to learn about more partnerships with Microsoft? Read the Microsoft Partner Apps blog.
Microsoft Go-To-Market
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