2. Enhancing Your Planned Giving Marketing in 2016 and Beyond!
Presented by:
Brian Redmond
Chief Seattle Council

3. MULTI-CHANNEL MARKETING

5. Your council’s website design
Menu built into your council’s website design

7. E-NEWSLETTERS Service vs solicitation Consistent outreach
Drives traffic to website
Builds relationships
Stewardship

8. DIRECT MAIL & PRINT LITERATURE
Postcard
Wills Guide
Briefs
Insert

9. DIRECT MAIL & PRINT LITERATURE
Newsletters
Postcards
Brochures

10. Legal. Marketing. Design.
SUPPORT
Legal Marketing. Design.

12. Recurring Giving
523 monthly donors = $114,500. $220 avg. annual gift for recurring donor vs $123 for one-time donor 92% retention rate for recurring donors vs 47% for one-time donors Cancel or change at any time