1. Marketing Catholic Schools
Getting started

2. What’s in this presentation?
Understand what we sell; that is, our mission;
Understand the market and why it has changed;
Understand a course of action;
Develop a plan
Utilize all assets
Go for it!

3. What do we offer?
What is Catholic education at the start of the 21st century?
What is our mission? What are our values?
Why do we have to make an effort to sell it?
What is our competition, and why?

4. What is the market? “New Catholics” House-poor Suburbanites Mainstream
Priorities

5. A course of action Check assets: Curriculum Teachers Image
Market niche
History
Decide strategy
Steal from the pros
Utilize media
Utilize stakeholders
Network

6. That’s in another program, but hang on….
Steal from the pro’s
That’s in another program, but hang on….

7. Utilize media Use every medium at your disposal: Print Electronic
Website
Surveys

8. Involve Stakeholders Who are these? How have you cultivated them?
How have you led them?
How will you get more?

9. Pick your tools and tactics:
Check out your current materials
Are they current?
Do they move you?
Can they be improved? Changed?
Look for cheaper ways to communicate
Consider multiple uses for materials
Make sure you have a friendly school
Partner with other organizations

10. More tools and tactics:
Target former stakeholders
Consider multiple-use materials
Invite personally
Conduct satisfaction surveys
Be responsive

11. Nothing is going to happen unless you make it happen.
REMEMBER:
Nothing is going to happen unless you make it happen.