1. Building Blocks to Sustainability: Strategies for Long-Term Impact
YouthBuild Webinar Series
Building Blocks to Sustainability: Strategies for Long-Term Impact
YouthBuild

3. Moderator Mark Smith Workforce Analyst/National Liaison
U.S. Department of Labor

4. Sustainability Definition and Fundamentals
YouthBuild Program Sustainability Characteristics
Sustainability Plan
Communication Strategy
Social Media Tools/Tactics
Content ideas
Audience Experience
Measuring Success

5. Building a Sustainable Program
Using Social Media in Long and Short-Term Sustainability
Q&A/Discussion period
Wrap Up

6. DOL, state funding, and partner funding
Knowledge Check
What resources do you currently have to sustain your YouthBuild program?
DOL funding
DOL and state funding
DOL, state funding, and partner funding
DOL, state, partner funding and resources and a detailed sustainability plan

7. Phoebe Reeves-Murray Associate Director, Technical Assistance
YouthBuild USA

8. Building a sustainable program

9. Successful Sustainability of Your DOL YouthBuild Program
Shared understanding of what you are trying to sustain
Position your efforts to increase your sustainability odds
Have a committed leader to lead your sustainability charge
Have a good current picture of your program
Develop criteria for what to continue

10. WHAT DOES A SUSTAINABLE YOUTHBUILD PROGRAM LOOK LIKE?

11. 1. A sustainable YouthBuild program has diverse, enduring partnerships that offer a broad range of sources of support.
Internal partnerships
External partnerships
Partnering with other YouthBuild programs

12. 2. A sustainable YouthBuild program remains true to its mission and constantly tries to find new ways to better carry out that mission.
Everyone must have clarity on the mission
How does the YouthBuild mission meld into organizational mission?
Does everyone from the top down buy into the
YouthBuild mission?
Are you still doing things the same way you did 5 years ago?

13. 3. A sustainable YouthBuild program is visible in its community
Who knows us?
Are we sitting at all of the “right” tables?
Do we have regular press exposure?
Are we engaged in social media?
What are the barriers to any/all of these?

14. 4. A sustainable YouthBuild program allows itself to be helped by others.
Who are your champions?
Who are your key allies?
Who are your competitors?
Whose help do you need that you do not currently have engaged?
How do you engage them?

15. 5. A sustainable YouthBuild program can grow in size and quality to meet the needs of its community and supporters.
How do you survive while still looking to grow?
What are the gaps in your community?
What do you do well?
What are you challenged by?
Where are you willing to compromise?

16. Six Pathways to Sustainability
Charter Schools
Housing Departments
Program Income
Program Expansion
Juvenile and Criminal Justice
Additional Vocational Tracks

17. 4. Program Operations and Model
Knowledge Check
Consider any of the six Sustainability Pathways. At your program, which of the following would be impacted the most? (You can choose more than one.)
1. Opportunities
2. Challenges
3. Program Philosophy
4. Program Operations and Model
5. Young People
6. Staff
7. Partners

18. Joanna James
Executive Director
Project ReBuild, Canton, OH

19. WHAT DO YOU NEED TO MAKE YOUR YOUTHBUILD PROGRAM SUSTAINABLE
WHAT DO YOU NEED TO MAKE YOUR YOUTHBUILD PROGRAM SUSTAINABLE? How to Start Your Sustainability Plan

20. 1. Goals, timelines and execution.
What are your goals – within next three-six months? Within next six–eighteen months?
How much time will be set aside for planning?
Who is leading the charge?
Who needs to be involved in decisions?
Who is responsible for each step of execution and follow through?

21. 2. Articulation of assets, outcomes and needs with desire to assess and improve.
What are your assets? Strengths? Needs? Challenges?
What are your outcomes? Goals? Barriers? Steps to overcome barriers?
Use your FPO, TA coach, YouthBuild USA staff, each other
Ask for help
Identify what you need to assess so you can use the right tool

22. 3. Using Data
Impact – look at each activity and determine its impact on overall program. Is the activity still relevant?
Determine the resources needed to carry out each activity – this includes people
Determine whether or not there is internal/external support for each activity

23. Impact: Is It Important
Impact: Is It Important? Does it matter if we… 1 – definitely not, 2- probably not, 3- probably yes, 4- definitely yes
Does it matter if we…
Serve # Number of Youth?
Provide Service In-house?
Provide Service with Partner?
No Longer Provide Service?
Youth Receive Stipend?
HSE/Diploma Attainment 4 3
Construction Training 2
Career Readiness 1
Leadership Development
Case Management
Job and PSE Placement
TOTAL 20 17 12 13

24. Sustainability Decisions: How will we continue to do what?
Maintain within organization
Ask another organization to partner
Do not continue
Needs further research/discussion
Recruitment
HSE preparation
Stipends
Leadership development
Career readiness
Other vocational training
Construction
Case management

25. Sustainability Decisions
Be transparent if you can
Use criteria to help you make decisions so you can justify why you chose not to continue something
If need be, bring in a neutral facilitator for the hard discussions
Make decisions early
Assist YouthBuild staff in securing alternative employment

26. Creating Options for Maintaining Priorities

27. 4. Committed and mobilized staff, organization, Board and other champions
Is leadership willing to lead the charge?
Is your staff willing to be part of the change?
Who are your champions?
Board of Directors
Corporate/Business
Professional/ Civic organizations/Associations
Colleges/Universities
Government (local, state, federal)
Foundations (local, state, national, corporate)
Faith/personal/ethnic organizations
Key individuals
Arts and culture
Who else?

28. Stakeholders: Connecting the Dots…
What organizations will be most impacted by YouthBuild going away?
Targeted individuals or leaders at each organization
Does this person already understand the program’s value? Y/N
Engagement strategies; communication method; who is responsible?
Relative state or community based organizations
Community residents, parents, youth
Business
Leaders
Faith leaders 
Others

29. Making the Three-Minute Pitch
Articulate the Need (be specific!)
Three-Point Approach
How does this pathway fit into the broader organizational picture?
Why is this a compelling sustainability move for our organization?
What will be different about your YouthBuild program as a result? Be specific!
Describe What You’re Asking For and Next Steps

30. Identifying and Researching Funding Sources
Federal Grant Opportunities:
The Foundation Center:
Grant Station:
GuideStar:

31. Spencer Perry
Digital Communications Manager
YouthBuild USA

32. Using Social Media in Short and Long Term Sustainability

33. Is your program active on social media?
Question
Is your program active on social media?
Yes No

34. Question
Which platforms does your program use most regularly? (Or which are you the most interested in?) YouTube
Instagram
Twitter
Facebook
YouTube

35. Communications Strategy
Connect communications work with desired outcomes
Answer “Who?”, “What?”, and “Why?”
Develop a content calendar

36. Audience Objectives Formula
We want (audience X) to (do action Y) in order to (achieve outcome Z).
Audience Objectives Formula

37. Audience Objective Examples
We want lapsed donors to see the impact of donations over the past 5 years so they will donate again.
We want local businesses to see the success of our events so that they consider sponsoring our next one.

38. Social Media Tools & Tactics
Social media helps with “How?”
Characteristics
Interactive
Visual
Short-lived
Measurable

39. Twitter Ideas Participate in Twitter chats Live-tweet events
Highlight national awareness days

40. Project YouthBuild
Beautification Project, #VISION2020 Campaign

41. Instagram Ideas Show off completed houses/projects
Take photos on worksite
#ThrowbackThursday pictures of alumni

42. Denver YouthBuild
Crowd-sourced giving campaign

43. YouTube
Student stories
Event highlights
Interviews with home-owner

44. YouthBuild Providence + TD Bank
Video highlighting Build-a-Bed and partnership
Video link

45. Facebook Ideas Share news stories from your website Promote events
Solicit donations

46. YouthBuild Philadelphia
Employer giving campaign

47. Audience Experience Where are your interaction points?
How can you strengthen links between interaction points?
Example:
Twitter  Donation Page
YouTube  Homepage  Contact Us
Article  Google  Instagram

48. Social Media Measurement
Questions to ask:
How many people have seen this?
How many people followed this link?
What’s the conversion rate?
How do these numbers compare to past analytics?
What’s my return on investment?
Staff time
Cost of paid media

49. Analytics Tools Platform Analytics Website Analytics Other Measures
Twitter and Facebook Analytics
Website Analytics
Other Measures
Funds raised
Number of inquiries from public
Number of event attendees

50. Final Notes: Figure out what works
Experiment
Measure
Recalibrate
Repeat

51. Hootsuite (Blog) Google Analytics Academy Tweet Deck Google Alerts
Learn about integrating Google analytics into your website and developing digital strategy
Tweet Deck
Manage Twitter account with multiple users. Create timelines based on search terms. Create tweet alerts.
Google Alerts
Create alerts for your mentions of your organization in the news.
Twitter Analytics
Start measuring the success of your Tweets
Hootsuite (Blog)
Find ideas and tips for social media

52. Jennifer Schifano Sarah Peterson
CSET and Barista Instructor
YouthBuild Philadelphia Charter School
Sarah Peterson
Communications and Development Associate
YouthBuild Philadelphia Charter School

53. Amber Palmeri Tory Pearson Program Manager Mile High Youth Corps
Denver, CO
Tory Pearson
Annual Giving and Events Coordinator
Mile High Youth Corps
Denver, CO

55. Speakers’ Contact Information
Speakers’ Contact Information Cont.
Moderator: Mark Smith
Title: Workforce Analyst/National Liaison
Organization: U.S. Department of Labor
Telephone: (202)
Speaker: Phoebe Reeves-Murray
Title: Associate Director of TA
Organization: YouthBuild USA
Telephone: (207)
Speaker: Joanna James
Title: Executive Director
Organization: Project ReBuild
Telephone: (330) , ext 2
Speaker: Spencer Perry
Title: Digital Communications Manager
Organization: YouthBuild USA
Telephone: (312)

56. Speakers’ Contact Information Cont.
Speaker: Jennifer Schifano
Title: CSET and Barista Instructor
Organization: YouthBuild Philadelphia Charter School
Telephone: (267)
Speaker: Sarah Peterson
Title: Communications and Development Associate
Organization: YouthBuild Philadelphia Charter School
Telephone:
Speaker: Amber Palmeri
Title: Program Manager
Organization: Mile High Youth Corps
Telephone: (303) option 2, ext. 234
Speaker: Tory Pearson
Title: Annual Giving and Events Coordinator
Organization: Mile High Youth Corps
Telephone: (720) , ext. 540

57. Look for Upcoming Webinars!
YOUTHBUILD WEBINAR SERIES
Trauma Informed Care
Tuesday, December 6, 2016, 2pm – 3:30pmEST