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Section 3: Popular Culture
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2. Shows were few and not too good 4. FCC (Federal Communications
I. Mass Media A. Television: 1. By % of Americans had 2. Shows were few and not too good 4. FCC (Federal Communications Commission) was founded to keep an eye on communication. 5. News became a mainstay of TV with Edward R. Murrow. 6. Game shows were very popular Edward R. Murrow.
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Quiz Show
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6. Advertising focused on the youth.
Cars (32 sec.) Cereals (1:01 min) Coffee (1:01 min) Toothpaste (1:01 min)
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7. Critics: a. Some say TV is bad, it might
affect kids b. Stereotypes reinforced, and barley any minorities c. No images of poverty, struggles, segregation
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B. TVs Effect on Radio and Movies
1. Radios gave up on shows and played music/news 2. Movies faltered at first, used technology to get fans back, better sound and picture. 3. Movie studios used gimmicks to get people back such as, Smell-o-Vision and 3D
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II. Subcultures Non-Conformity/Beat Movement 1. Not everyone bought into the new America. 2. Led by artists, poets, and writers
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B. African Americans and Rock and Roll
1. The roots of Rock and Roll is in Blues music. 2. African-American musicians appealed to the white audiences 3. Rock and Roll a. Seemed to have a message for teenagers b. Some were worried music would corrupt the youth! c. Adopted by mainstream white musicians
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4. Jazz also hit the mainstream
5. Gave a voice and place to African American singers 6. Created a separate market for African Americans 7. Since TV was not reflecting culture, at least radio was. 8. Showed segregation in America.
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Billy Holiday (5:04)
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Big Mama Thornton’s Version (2:34)
Elvis Presley’s Version (2:45)
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Little Richard (2:31)
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Chuck Berry???
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