1. Baby Boomers Research Products Online But Then Head to the Store To Purchase
Have researched a product online in past
3 months: % Comp
In general, if the item you want is available online and in a nearby store, do you prefer shopping in a store, online or on your phone?
online
A55-64
on my phone
in the store
Enjoy shopping in store as 89% like to ‘touch and feel’ products
Source: Research products online= 2016 Synchrony Financial; Where shopping occurs=Timetrade State of Retail: Baby Boomers 2015