1. Blake Garen

2. What is Firebirds?
Firebirds Wood Fired Grill is a unique Steakhouse, which originated in the east coast, particularly North Carolina
First location was in stonecrest
Idea is to reenact the feeling you get when you go to a ski lodge
It stimulates the senses, relaxes the soul, and transports the guests to a special place like no other

3. Currently 26 store locations. Plan to double by the end of 2015
Cooks everything over a wood burning fire.

4. Target Market Ages from 25-45 Minimum of 100,000 annually .
Average 4 year degree
Families with both parents working and at least two kids
Target Market

5. The Research
I conducted my research in hopes that i would find what Firebirds Wood Fired Grill is really like on the inside
In order to do that i conducted some primary and secondary research

6. Primary Research
On October 19th at 10:30 I had a one on one interview with the General Manager of the Southpark location Joe Garen
What is your market strategy
What is the Strategy behind the menu
What other groups of people would you like to attract
What is the E-club
Do you have any customer loyalty programs
How do you reach out to the community

7. What I found from the Interview
1. What is the Market Strategy?
Promote themselves as a unique steakhouse
Promote 100% customer satisfaction using the 4 walls technique
2. What is Strategy behind the menu?
offer hand cut steaks over a wood burning fire(10%-20% cheaper)
Make every house specialty unique in its own way for instance the pecan encrusted trout served with a peach salsa

8. 3. What is your target market?
4. What other groups of people would you like to attract?
Attract more of a national pharmaceutical companies that have branches in the area.
Also Hotel guests because they dine out typically every night

9. 6. Do you have any customer loyalty programs?
5. What is the E-Club?
Our way of getting customers on to our online database
Once a guest signs up they will get a $10 dollar gift card and a free dessert on their birthdays
The member are ed special promotions
6. Do you have any customer loyalty programs?
$10 dollar VIP card, when you spend $50 dollars
Partnered with charities such as Alex’s lemonade stand and the HomeFront

10. Promotional plan
Social Media campaign
New Bar menu item

11. Social Media Campaign
Create a campaign using the social media websites. The members of the social media websites create a video of a new menu item that they want to see in the menu. The video with the most likes will receive a gift card and there menu item added. Higher a College student from a local school(UNCC). He/she will handle the social media aspect and keeping the hype on the campaign.

12. Bar menu item
Add 5 new sauces to the bar/ happy hour menu to add more customization to the menu
1. Horseradish
2. Honey Barbeque
3. Sweet and Sour
4. Caribbean style (hot peppers with some exotic spices) spiciest of the five
5. Garlic

13. Cost
Winner of the contest will receive a $1000 gift card and the 5 runner ups will receive $200 gift cards. New menu item will range from $20,000- $30,000
The 5 new sauces will cost 3,000 dollars each for a total cost of 15,000

14. https://www. google. com/search
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