1. Creating a Successful Web Presence

2. Learning Objectives Web presence, Portal Good web design techniques
HTML used by browser for formatting
Web site editor

3. Web Presence Business has website Pure e-business Bricks-and-mortar
Only method of public interaction
Bricks-and-mortar
Traditional company in existing buildings
Website needed to remain competitive

5. Portal
A web site that gives a lot of information about various topics and lets the users customize the page.

8. Web Pages Home page Initial page that loads at site
Introduction to business (Front door)
Provides links to specific pages

11. Methods and Tools Used to Create Web Pages
Text editor (Word)
HTML editor
WYSIWYG editor
Microsoft FrontPage
Macromedia Dreamweaver MX

13. HTML Hypertext Markup Language
Written in plain text and saved in ASCII format
Source Code
Tags
One-sided tags vs. two-sided tags
Attribute / Property
Value modifier
Document content

14. Sample Tag

15. Sample Source Code

16. Web Page Authoring Programs
WYSIWYG text editor
Allows you to view a document as it will appear in the final product and to edit the elements directly within that view
There is no need to know HTML, but you can still modify the HTML code, if necessary

17. FrontPage

18. FrontPage Elements Title Bar Menu Bar Standard Toolbar
Formatting Toolbar
Current View

23. Dreamweaver

27. Web Page Design
Readability, soothing, easy to read colors, understandable wording
Easy navigation
Graphics
Easily downloadable
Enhance site
Purposeful multimedia

28. Themes

29. Theme Buttons

30. Finding Web Design Resources
Favorite web search engine
Use "design resources" as search string
Excellent source for design tips
Yale Style Manual

33. Special-Needs Audiences
Different capabilities and limitations
Physical and mental
Example: Color blindness
Answer: Do not use red and green as contrasts
Consider nature of audience you are seeking