1. © Voss of Norway AS www.vosswater.com
2019 RETAIL
FLAVORED SPARKLING
SELL DECK
© Voss of Norway AS

2. FLAVORED SPARKLING SEGMENT - SALES GROWTH
Flavored Sparkling is seeing strong growth across all channels
FOOD channel especially strong given size ($1321M) and growth (+21%)
% Change in $, Units
Mulo + C
Food
Drug
Cstore
SOURCE: IRI, L52 Ending 8/12/18

3. FLAVORED SPARKLING - SHARE OF BOTTLED WATER
Flavored Sparkling, at 20% of Units, continues to gain share of total Bottled Water category
$2142M Sales (+$330M vs. YA)
1374M Units (+108M vs. YA)
L52 % Share
$577M
262M
$2142M
1374M
SOURCE: - IRI Multo + C, L52 ending 7/15/18

4. VOSS FLAVORED SPARKLING GROWING AHEAD OF SEGMENT
VOSS Flavored Sparkling is growing over 2x the segment in MULO+C
In FOOD, VOSS growing at +33% (Units) vs. +11% for Segment
Growing 2x the Segment in $ at +41% vs. +21%
VOSS $ growth rate is also far outpacing the Segment in Drug (+336% vs. +14%)
SOURCE: IRI, L52 Ending 8/1218

5. VOSS FLAVORED SPARKLING – SHARE OF VOSS PORTFOLIO
VOSS Flavored Sparkling is now 15% of VOSS Total $, 18% Units
Up +11% and +12% vs. prior year
New 4-Packs growing rapidly, making up 10% of Flavored Sparkling $ (L12 Wks)
L12 Wks also account for near 60% of 4-Pack $
$2.4M
$7.3M
$37.2M
SOURCE:- IRI Mulo+C L52 Ending 8/12/18, L12 Wks Ending 8/12/18

6. SUPER PREMIUM DRINKERS – STRONG INTEREST IN VOSS FLAVORED SPARKLING
High interest in purchasing a Branded VOSS Flavored Sparkling product among both VOSS Users and Non-VOSS Users
Q. Thinking about the following brands, which products would you be interested in purchasing if that brand offered products in this category?
Base: Regular Voss Users n=205; Non-regular Voss Users n=631
Capital letters indicate significant differences at the 95% CL

7. VOSS FLAVORED SPARKLING MULTIPACKS Multi-Pack Purchase Intent
THEY ALSO WANT
VOSS FLAVORED SPARKLING MULTIPACKS
67% of Super Premium Water Drinkers want to buy VOSS Multi-packs
With Multi-Unit Promos seeing sizable increases in units sold
Multi-Pack Purchase Intent
(Definitely Would/Probably Would Purchase)
In the #1 US Grocery chain, VOSS multiple unit sale on promotion showed a 33-55% increase in the number of units sold.
Source: A&U with consumer segmentation Study among premium water consumers, by Incite June Kroger 2017 Promo.

8. VOSS FLAVORED SPARKLING SUPER PREMIUM LEADER AND OUT PACING PERRIER
VOSS far outpacing Perrier in Unit, $ and Distribution growth for L52
VOSS % growth advantage even higher in L12 (+15% VS. +4% $)
San Pellegrino just introduced Flavored Sparkling Water (present offering is a soda)
Only other Premium Sparkling Flavored is Icelandic, where VOSS is 10x its size
(Points of Distribution)
SOURCE: IRI L52 Ending 8/12/18

9. VOSS FLAVORED SPARKLING - SHARE BY FLAVOR
LEMON CUCUMBER: 1st flavor launched, remains largest at 46%
LIME MINT: Newest flavor, growing fast with share up to 19% in L12
TANGERINE LEMONGRASS: 35% of $
2 BERRY Flavors will provide incremental sales
SOURCE: IRI MULO+C, L52 and L12 ending 8/12/18:

10. Capitalizing on the Success of Our Flavored Sparkling Line with
New Flavors and an Enhanced Look

11. 375ml Glass Line Expansion- 2 New Flavors
FLAVORED SPARKLING
375ml Glass Line Expansion- 2 New Flavors
Capitalize on strength of VOSS Flavored Sparkling, up +60% (L4W)
Acceleration of Berry flavor growth, up +66% L4W
Addition of Strawberry Ginger & Raspberry Rose
All 5 flavors avail in singles and 4-packs
Timing – Start Ship from VOSS US Warehouses Jan 2019
NEW FLAVORS DELIVER:
Unique, on Trend Flavor Combinations, Appealing to VOSS Consumer
Berry Combinations round out Current Citrus Offerings
0 Calories, O Sugar
Natural Flavors
No Artificial Ingredients
Strawberry Ginger
375ml Glass
Raspberry Rose
375ml Glass
VOSS is rounding out its existing flavor offerings, all of which are currently Citrus, with two berry line extensions – Strawberry Ginger & Raspberry Rose. This creates a more robust, comprehensive portfolio, and makes berry options available, which are seeing great pull at the consumer level in the flavored sparking category
The flavor combinations, pairing with Ginger & Rose, are also both on trend, and create a unique, premium point of difference for these berry offerings vs. the competitors in the space
Like all VOSS flavors – they are 0 cal, 0 sugar & contain nothing artificial
SOURCE: IRI L4WK 8/12/18

12. VOSS FLAVORED SPARKLING - SMART NEW FLAVOR SELECTION
Adding 2 “Berry” Flavors: highly desired, with plenty of room to grow
SOURCE:

13. VOSS FLAVORED SPARKLING LINEUP
VOSS 5 Flavors are very much on trend, with unique combinations appealing to Consumers
Lemon Cucumber
Lime
Mint
Tangerine
Lemongrass
NEW
Raspberry
Rose
NEW
Strawberry
Ginger

14. VOSS FLAVORED SPARKLING
2019 Pricing and Specs
SPECS
375ml Glass
Sparkling Flavor
375ml Sparkling Glass
Sparkling Flavor 4 Pks
330ml PET
Sparkling Flavor 6 Pks
Size
375ml (12.7 fl.oz.)
375ml 4 Pack (50.8 fl.oz.)
330m 6-Packl (66.9 fl.oz.
Bottle/Units/Case
12 Botttles
6 x 4pk = 24 Bottles
4 x 6pk= 24 Bottles
Pallet Pattern
5 x 26= 130 cs.
5 x 13= 65 cs.
13 x 8= 104 cs.
Pallet Dimensions
48’”L x 40”W x 52” H
47.2”L x 39.3’W x 51” H
47”L x 39”W x 62” H
Pallet Weight
2,380 lbs. (incl. Pallet)
2,415 lbs. (incl. Pallet)?
2,225 lbs.
Pallets/Truck (Container)
19/truck (22/Container)
19/Truck (22/Container)
Case Weight
18 lbs.
36.44 lbs.
20.9 lbs.
Case Dimensions
9.125”L x 7”W x 9.25” H
14.21”L x 9.56”W x 9.56” H
14.09”Lx9.29”Wx7.07”H
Bottle/Unit Dimensions
2.125”D x 9” H
4.52”L x 4.56”W x 9.29” H
6.92”L x 4.48”W x 6.71”H

15. VOSS FLAVORED SPARKLING
Placement Guidelines
Category groups by: type, size, flavor, segment. Place VOSS Flavored Sparkling with
Unsweetened Sparkling Flavored , adjacent premium brands and at eye and reach levels.
Single Bottle
Section
Shelf #
Min. # Face
Multi Pack
375ml
Glass
Unsweetened
Sparkling Flavored
#4-5
2 per flavor
#2-5
1 per flavor
330ml
Pet 6 Pk -
Unsweetened Sparkling Flavored
Sweetened Sparkling Flavored
Sparkling

16. APPENDIX

17. Existing Flavors Label Update – 375ml Glass
FLAVORED SPARKLING
Existing Flavors Label Update – 375ml Glass
Provides Cohesion with new flavors
Stronger color cues and Product benefits called out on front panel
Increased concentration of creative on back panel so branding pops
4 Pack containers will compliment new bottle design
Timing – Soft Transition Beginning January 2019 – NO UPC CHANGE
To create cohesion with the new flavors, VOSS is updating the label graphics on its existing flavors to deliver better shelf standout
These will include a colored flavor cue on the front panel, and more concentrated creative on the back to allow the VOSS branding to pop.
This will be a soft transition, with no change to UPC
Tangerine Lemongrass
Lime
Mint
Lemon Cucumber