1. Why social media matters
Getting started on social media

2. Alyson Gerwe
Social media consultant, Alyson Gerwe Website Design & Consulting
Communications & marketing, Cincinnati Kiwanis
Lieutenant governor, Division 8, Ohio District
Contact information:
twitter.com/AlysonGerwe
facebook.com/alysongerwe

3. Agenda Social media – a working definition Why social media?
Where should I focus my efforts?
What should I do?
Questions

4. First, a quick survey
Facebook profiles? Twitter accounts? ? Text message?
A quick survey.

5. What is social media?

6. Social media is… Enhanced word of mouth.
Conversation still happens the same way, it’s content that we have conversations around. Simply the form has changed (the medium and the methods of interaction) – not limited to time or technology

7. Social media is… share network publish build trust promote
create awareness
Share, network, publish to build trust, promote, and create awareness.
It is an environment based on trust that facilitates effective collaboration and sharing. People may not want to spend time visiting a website, blog, database or any other resource unless someone they trust points them in that direction.
Doesn’t work without trust
Credit:

8. Why use social media? Common communication method
Kiwanis members, potential members and donors are using social media
Able to communicate beyond your personal network
Enables your friends to easily share it with their friends
Faster than traditional communication
Adds visual element
Free

9. Usage statistics

10. Usages Statistics 2

11. Where should I spend my time?
Focus
Where should I spend my time?
Facebook
Twitter

12. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.”
Facebook 1
Photo Credit: Marvin Kuo

13. Facebook 2

14. Facebook: Why? Facebook is the No.1 photo sharing site You can share:
News
Links
Documents
You can tag others in your posts

15. Facebook: What? Your Facebook profile Facebook group Facebook page
Personal
Network with family, friends, coworkers, Kiwanians
Facebook group
For private discussions
Club members, committees, etc.
Facebook page
For public engagement
Public to Facebook users
Share your club service story

16. “Twitter is like a text message with a BCC: to the world”
Photo Credit: ydhsu
“Twitter is like a text message with a BCC: to the world”

17. Twitter: Why? No. 1 social network for journalists and the media
Active professional demographic
Quick, simple
Mobile
Popular news channel

18. 140 Million
Source: Twitter, March 2012

19. Twitter: What? Personal account Club account Lists Searchable
groups of people to follow
Searchable
@, #, RT
Resources:

21. Email: Why? No. 1 communication method Varied demographic Mobile
You can share:
Photos
News
Links
Documents

22. What should I do?

23. The recipe for social media success
share
network
publish
Credit:

24. Personally Setup your personal account
Connect with friends, family, coworkers
Share the impact your club is making

25. For your club Create a Facebook page Create a Twitter account
Use
Connect with members, potential members, donors, community partners, SLP advisors
Engage
Share the IMPACT your club is making
Regular updates
Use photos and video to convey impact
Link to your website
Ask questions

26. Some pointers Be wise Be positive Be creative Be memorable
Be consistent
Attend “Using social media to increase the impact of your club”
Friday, 10:45–11:45 a.m., room 223

27. Session evaluation
Please…
Fill out
Tear out
Turn in

28. Questions?