1. ON MULTIPLEX CINEMA Presented to: Presented by: Prof. Lalit Sharma
BUSINESS MODEL ON
MULTIPLEX CINEMA
Presented to:
Prof. Lalit Sharma
Presented by:
Santanu Bhukta
Utsav Pandey
Shravan Kumar
Aashi Agarwal
Shubham Gupta
Rahul Sharma
Prabhat Tyagi

2. Value Propositions Free popcorn on more than 5 tickets.
30% off on membership
15% off for the 3rd time.
10% off on online advance booking
Transportation facility for more than 5 tickets.

3. Revenue Model Segregating the Audiences to Maximize the Revenue
Revenue Sharing with the Developers
Convenience fee
Food and Beverages revenue
Advertisement and royalty income

4. Market Opportunity 1. Growing family spending on entertainment
2. Large film industry with more than 200 films released each year
3. More offers to retain customers
4. Venture into business of film distribution
5. Expand business by increasing number of screens and targeting wider audience
6. Collaborate with networking sites and Franchises

5. Competitive Environment
Rivalry Among Existing Firms
Major competitors in the film exhibition industry:PVR Cinemas; Inox Leisure Limited; Adlabs Films Limited; ShrinagarCinemas Limited; E City Entertainment; Wave Cinemas; and DT Cinemas.
Threat of new entrants

6. Competitive Advantages
Updated technology
Market positioning 
Plays Hindi, English, Regional & foreign movies
Location strength
Ambience 
‘Original’ multiplex

7. Marketing Strategy Online Ticket Booking as per the seat choices.
Offers on selected Debit Cards, combo offers.
Pricing strategies as per the timings and festive seasons.
Advertisements from government organizations as well as companies product.
Promotion of upcoming movies.
Hike in ticket pricing when the movies are of big celebrities.

8. Organizational Development
1. PVR’s offer of IT solutions includes mobile apps, cloud computing, payment gateways, enterprise applications and multimedia applications. 2. Creates differentiated solutions that meet customer needs 3. Executes cross functional ideas from idea to launch 4. Makes a meticulous study of customer expectations and behavior, market research and technology needs

9. Management Team Operation Manager. HR Manager. Sales Executive.
Advertising department.
Finance manager.

10. ThAnK
yOu!!!