1. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
RESEARCH CONSULTING
Entrepreneurial
Computer Science
Yonah Alexandre Bronstein, PhD
Session 5b
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

2. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Session Outline
Administrative Stuff
Homework Check?
Overflow from prev. session: Chapter 4: Art of Writing a Business Plan & Executive Summary…
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

3. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Administrative Stuff
My turn to make tough decision:
Midterm:
Friday Nov 19, 12noon? or
Friday Nov 26, 12noon?
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

4. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Homework check…
For Next Session?
“The Project”: 1st draft of Investor pitch (<TBD’s> ok)
“The Art of the Start”: prepare Chapter 4
Students’ turn…
Half way there…
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

5. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Ch.4: Right Numbers
5 years is standard, even though later years are not believed by anyone
Monthly precision up-front (funded part), quarterly estimates later
Investors want to understand
How much total money will be needed until company can survive on its own?
How is this round of money going to be spent?
Different investors/VCs have different taste…
KEY is E-Motion (so it’s Marketing) but it also has to be True (because to convince others you need to believe it)
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

6. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Ch.4: Right Reasons
Plan supports investor’s decision, but doesn’t cause it.
Forces the founding team to work together
Helps find and work out overlooked issues
Helps form a strong and cohesive team
Helps discover who should not be on the team…
“In preparing for battle, I have always found that plans are useless, but planning is indispensable.” Eisenhower
Writing clarifies Thinking (and gets everyone on the “same page”)
“Write Deliberate, Act Emergent”
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

7. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Ch.4: Real Examples
ASTAV 05
ASTAV 08 (investor conference format)
Cosmetic Company 1
Cosmetic Company 2
Go to investor/angel conference (usually cheap if you’re not presenting) and learn…
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.

8. ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
Q & A ?
For Next Session?
“The Project”: Executive Summary – and send in drafts of everything as MID-TERM by Friday Nov 26, 12noon!
“The Art of the Start”: prepare Chapter 5
Just a few TBDs from starting…
ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.
©2008 ASTAV, inc. – Confidential & Proprietary – Contact for pricing.