1. Chapter 24 APUSH Mrs. Price
“Nobody ever went broke underestimating the taste of the American public.” – H.L. Mencken

2. Economic Boom Per capita income grew by 1/3 Low inflation
Manufacturing output rose by 60%

3. Importance of Technology
Automobile industry
Radio
Commercial aviation & trains
Electronics, home appliances, plastics, & telephones

4. Modern Kitchen (1924)

5. Changes in Economic Organization
Modern Administration systems (GM)
- Organized by divisions
Trade Associations
- National organizations created by industries to encourage coordination in production & marketing

6. Labor Continued unequal distribution of wealth
Most workers saw standard of living increase
Welfare capitalism & company unions
Bad time for organized labor – open shops (American Plan)
- courts ruled against unions
- membership fell from 5 mil to under 3 mil

7. Agricultural Sector Technology increased productivity
Surpluses = drop in food prices
Farmers demand govt price supports (parity)

8. Mass Consumer Culture Driven by middle class & advertising
Buying on credit
Influence of automobiles: suburbs, vacations, dating
Talkies

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11. Modernist Religion More secular
Rejected literal interpretation of the Bible
Most Americans were more traditional
Religion became less important to some middle class

12. Religious Fundamentalism
Literal interpretation of Bible
Opposed Darwin’s theories
Scopes Monkey Trial

14. Women Most of married women who worked were working class
Mothers get advice from “experts”
Birth Control: Margaret Sanger
Flapper – modern woman with liberated lifestyle
Politically: did not vote as one block

15. Women went from this…

16. to this!

17. Emergence of Youth Culture
Adolescence as a distinct period
High schools added sports, clubs, etc

18. The Lost Generation
Artists & intellectuals that found new society disturbing
Hemingway, H.L. Mencken, Sinclair Lewis, F. Scott Fitzgerald

19. Harlem Renaissance Center of black culture
Langston Hughes, Zora Neale Hurston, Alain Locke, Claude McKay

20. Prohibition Went into effect Jan 1920
Popular with middle class in Midwest & South
Effects: Rise in organized crime, creation of speakeasies, home brewing
Successes: Bank savings increased, absenteeism decreased
Repealed in 1933

21. Prohibition
Elliot Ness

22. Nativism & the Klan Restrictions on immigration Rebirth of KKK (1915)
1921: Quotas
1924: National Origins Act
1929: Law limited immigration to 150,000 a yr
Rebirth of KKK (1915)

23. Govt in the 1920s
Democratic Party suffered in 1920s due to tensions between factions
Republican Party – close relationship between business & govt

24. Warren G. Harding Elected 1920 Personal weaknesses
Teapot Dome Scandal (oil reserves in WY)
July 1923: Harding dies of heart attack

25. Calvin Coolidge Became president after Harding dies Silent, honest
Passive approach to being president
Believed in limited govt
Re-elected in 1924