1. Marketing and Communications Workstream
Susan Johnson

2. Key aims Educate Engage Brand and reputation
Defining added value contribution
Development of core messages
Promotion to key stakeholders
Engage
Leverage our unique engagement with at risk groups
Assist partners agencies to deliver
Act as a bridgehead between other agencies
Brand and reputation
Use to assist awareness programmes
Leverage national campaigns

3. Action Plan (1)
Virtual network of road safety specialists from across F&RS
Position document and CFOA policy
Survey to determine priorities assigned to road safety
Evaluation of interventions
Lobbying through policy makers and legislators
Pilot programme using firefighter imagery

4. Action plan (2) Internal capacity building CFOA Road Safety Web Site
Policies and training
Coherent road safety messages
Identifying and communicating best practice in training and development
Driver training and internal policies reflecting a priority for road safety
CFOA Road Safety Web Site
Newsletter

5. Site Map www.cfoaroadsafety.org.uk Home About Us Strategy and Plans
Resources
Message from Barry Dixon
Message from John Doyle
Who are we?
CFOA
Road Safety Board
Workstream Lead
Devolved Administrations
CFOA Road Safety Strategy
Prevention action plan
Protection action plan
Intervention and delivery action plan
Marketing and communications action plan
Inter-agency and partnerships action plan
CFOA Road Safety Catalogue
Evaluation Reports
Minutes
Useful Links
Discussion Area
Calendar
Minutes of Road Safety Board Meeting
List of useful Links
Department of Transport
LARSOA
CFOA IRMP Group
Highways Agency
List of FORA topics
Community of Interest
Calendar of Road Safety Events
Regional Events
News
Latest news and releases on road safety
Latest statistics

6. Lobbying DfT Road Safety Strategy DfT Child Road Safety Strategy
FRS Children and Young People Strategy
National Framework
LG White Paper

7. Concerns Not out to duplicate, replace, re-invent
Local involvement in road safety partnerships crucial
Capacity and commitment to deliver
Policy development
Another mouth to feed
Legal issues on enforcement

8. Useful contacts/resources
Government News Networks
Department for Transport
Resources for local marketing and media campaigns
userid: transport
password: TRS504

9. What you can do Lead on actions in the workstream
Respond to questionnaire
Share evaluation of road safety initiatives
Pilot evaluation of new initiatives to determine FRS contribution through engagement
Contributions to newsletter
Web site updating
Pilot training programme for ff’s on road safety message delivery