1. A Summary Presentation by Tanya Murtagh & Joshua Yavitch

2. Fact Sheet

3. Business Page Revamp

4. Promotional Flier

5. Social Media Audit and Recommendations Social media efforts were analyzed Two Facebook pages were were active Both had little-to-no activity Recommendations: One Facebook page Create an Instagram account Daily Posts

6. Social Media Content 60 social media posts were created for Kern Street Gift Shoppe 30 Instagram posts #Funny #Quote #CocktailFund #KernStreetGifts #GiftShoppe #StarWarsSwag #KernStreetGifts 30 Facebook posts Wellness Wednesday Tip! Save your skin from the cold weather this winter by using the wonderful Naked Bee products offered at Kern Street Gifts! Did you know Kern Street Gift Shoppe is the ONLY gift shop in downtown Fresno that has a Sanrio license to sell Hello Kitty merchandise? Come check it out today!

7. News Releases News Release A Name and location change News Release B Promoted Sanrio Hello Kitty products offered at Kern Street Gift Shoppe

8. Website Recommendations This memo covered: content, navigation, and usefulness A special section covering the importance of search engine optimization

9. Blog, Radio Ad, Promotional Video, and Open House Event A blog, radio ad, and a promotional video were made for Kern Street Gift Shoppe https://www.youtube.com/watch?v=FeYmLg7Sxyw

10. Recommendations Appearance: Kern Street looks beautiful inside and out! Social Media: Kern Street gift Shoppe should be active on Facebook and Instagram

11. Thank You!