1. Increasing ridership through partnerships
Amy E. Hill
Director of Marketing
Interim General Manager & CEO

2. Serving the cities of South Bend & Mishawaka in Northern Indiana
First LEED Platinum Transit Facility in the country
Conversion to CNG began in 2015

3. University of Notre Dame
Campus Crossroads
Reduced Parking
Stadium Renovations
Added Hype
7 Home Games in 2017

4. Downtown South Bend
New residential housing (375+ additional units)
Aloft South Bend – opened September 2017
Courtyard by Marriott – opening March 2018

5. Game Day Express Route launched in September 2017
Free service between downtown South Bend and ND Visitor’s Center
Operates three hours prior to and two hours following the game

8. Results:
Ridership increased 40% on the 7 home game Saturdays
Increased public awareness; reached non-traditional riders
Local hotels promoting public transit to guests
Exceeded target audience
Created welcoming community / game day environment in downtown South Bend

9. Going Forward
Potential to adjust service times (early tailgating crowds)
Requests to expand service to other areas of the community; particularly other hotel corridors