1. Instructions
Example pitch deck – Enterprise Fellowships
This is an example pitch deck showing topics you can include. We ask that you use 5-10 slides to showcase your innovation, the market opportunity and business model, to complement the rest of your application to the scheme.
We recommend using pictures, charts, and infographics to make this a visual representation.

2. Problem What is the need / market pull? Who is the customer
What ‘job’ is the customer doing
What goal are they trying to achieve
What ‘pain’ do they experience

3. Solution What is your technology? How does it alleviate the ‘pain’?
How does it help achieve their goal?
Why is it effective?
Include photos/video of the product at work

4. Market opportunity How large is the market?
2018
2020
2022
2024 ££
£££
££££
How large is the market?
What segment are you targeting?
How will you reach them?
What is your pricing strategy?
How will you scale?? 2m
22m

5. Business Model/business model canvas
How will you generate revenue?
What is your pricing strategy?
Who are you targeting (B2B/B2C),
through what channels?
How do will you scale?
What resources and partnerships do
you need the sales potential?
Consider using a Business model canvas.

6. Supply chain/ecosystem
Where does your company sit in the supply chain?
How does value flow between the parties?
How does your product reach its end user?
New company
Consumer
Direct sales
Retailer
Supplier
Distributer
Maintenance
Logistics

7. Competition How is your IP protected? Who are your competitors?
How is your product better/how does it compare?
Transporter X
Reliability
Affordability
My company
Competitor 1
Competitor 2
Price
Speed
Ease of use

8. Team Who is the team? What are their roles?
What expertise do they each bring?
What are you lacking?

9. Timeline / Investment Grow What stage are you currently at?
What are your next milestones?
What do you need to do to achieve them?
What will you use the funding for?
Q1 2018
Q3 2018
Q1 2019
Q3 2019
Funding
Prototype
User trials
Launch product UK
Grow