1. Business Plan Template by Mini-MBA Valuekreation
Business Plan Template by Mini-MBA Valuekreation.com/mini-MBA

2. Outline of Presentation
MAS 6v04 - S04 - Case: Active Coatings, Inc. (A)
11/14/2018
Outline of Presentation
Introduction min
Problem, Pain min
Solution, Product min
Market, Customers min
Competitive landscape min
Business and Revenue Models min
Management Team min
Financial Projections Funding, Possible Exits min
Timeline min
Summary min
(c) 2003 Joseph C. Picken

3. MAS 6v04 - S04 - Case: Active Coatings, Inc. (A)
11/14/2018
Introduction
Briefly introduce yourself and your company
Company name and logo
Presenters names (give titles if pertinent)
Sector / Industry focus
Contact coordinates :
Mobile no
Land no id
Address
(c) 2003 Joseph C. Picken

4. Introduction--continued
MAS 6v04 - S04 - Case: Active Coatings, Inc. (A)
11/14/2018
Introduction--continued
Brief overview of company (elevator pitch)
What exactly the company does (stated succinctly)
What products or services are offered
What problem is being solved, and
Why these products or services are compelling, e.g., “…the only product that enables [solution] to [the problem]…”
(c) 2003 Joseph C. Picken

5. Problem/Pain/Opportunity/Need
MAS 6v04 - S04 - Case: Active Coatings, Inc. (A)
11/14/2018
Problem/Pain/Opportunity/Need
Define the problem or need in the market
Describe how significant or prevalent the problem may be
If appropriate, describe why now is the right time for a solution
Provide a “problem” scenario that provides a basis for your company’s product or service
(c) 2003 Joseph C. Picken

6. Solution / Product / Service
MAS 6v04 - S04 - Case: Active Coatings, Inc. (A)
11/14/2018
Solution / Product / Service
Clearly and succinctly describe the company’s product or service that will address the problem
Illustrate the company’s solution with graphics, pictures or videos as necessary (keep this very simple)
Provide brief list of features, benefits and advantages
What is the value proposition for the customer (How well will the product or service solve the problem)?
Cost savings, convenience, reliability, etc. (be specific)
Describe “barriers to entry” created by your product (e.g., patents)
(c) 2003 Joseph C. Picken

7. Solution / Product / Service
Provide an understandable, practical example of how your product/service works or what it does.

8. FAB Analysis FEATURES ADVANTAGES BENEFITS
Copier has one button operation
Easier to use than the competition
Less stress / save time (<--too vague)
Less time needed to understand
No training - less folks asking for help
No interruptions for folks sitting near
Copy speed 80 copies per minute
Faster copying than present copier
Less time waiting / save time
Get reports to customers faster
Get home faster
More time for family - coach soccer
Food made with Splenda*
Body doesn't recognize as sugar
Can eat sweets and still lose weight
Passes through without metabolizing
Diabetics can eat along with family
Social benefits / identity / belonging
*Splenda is sugar with one changed molecule.

9. FAB Analysis Hack FEATURES ADVANTAGES BENEFITS
Description of the offering
Comparison to what alternative?
Ultimate value to the buyer?
Characteristic
Attribute
Proposed action or service
Difference
Change
Improvement?
How is buyer's life improved?
How does buyer's world change?
How intensely does buyer desire / care?
Observable or at least describable
INTERMEDIATE result / outcomes
ULTIMATE desired results / outcomes
HELP PEOPLE ENVISION
REASONS TO BE INTERESTED
DEEPER MOTIVATION to commit
MAKE FOLKS AWARE
FURTHER EDUCATE / EXPLAIN
MUST LINK ADVANTAGES TO
ULTIMATE BENEFITS
CONCRETE - CONSCIOUS
<--- MUST LOGICALLY LINK --->
TACIT - OFTEN SUBCONSCIOUS

10. For example, let's say you were selling a waterproof tent
For example, let's say you were selling a waterproof tent. Feature: Our canvas tent is coated in our patented "Never-get-wetium" coating. Advantages: "Never-get-wetium" prevents water from seeping through the seams of the tent. Benefits: Wake up warm and dry even in torrential downpours.
Feature: We are virtual Advantage: We work from our own offices Benefit: You (client) don't have to provide an office space for staff.
Feature: Virtual Assistants provide "big business" office services to smaller online businesses Advantages: "Big Business" service without the "big business" price Benefits: Peace of mind, less stress, more time for building your business

11. Feature: My office not yours Advantage: No overhead expense Benefit: Cost Saving
Features — what products have (e.g. stainless steel part)
Advantages — what features do (e.g. lasts longer)
Benefits — what those features and advantages mean (e.g. fewer breakdowns and lower repair bills)

12. Company Status/Progress
Build investors or judges confidence in your company
Domain expertise of management and staff
Customers and contracts established (letters of intent)
Strategic partnerships established
Product development status—describe milestones achieved to reduce risk (e.g., alpha or beta testing)
Other significant information to validate or reduce risk

13. The Market Describe market size, growth, trends and maturity
Industry and market segment data (see sample, next slide)
Market challenges
Hockey Curve
What market segment(s) are served by the company?
What is the company’s potential in the market?
Estimated Revenue Growth in graphic or tabular form (see next slides, for examples)
Market share projections are optional

14. Customers Describe the company’s current and potential customers
Profile of the optimal customer
Value proposition to customer
Validation of Customer Acceptance
Customer Feedback, Survey Data, Testimonials
Purchases, Letters of Intent
Partners
Example of customer
TG and Ideal Customer definition

15. Competitive landscape
Competition
Describe the direct (competing product or service) and indirect competition (alternative solution) for your company and its product or service.
Describe specific strengths, weaknesses, and opportunities related to competition.
Describe how your product, technology or service differentiates itself from the competition? [very important]
Competitive Advantage
What is the company’s competitive advantage?
Why will customers buy your product or service over the competition?
Show a competitive matrix to illustrate differentiation (see next slide

16. Business Model and Marketing Plan
Describe the company’s business and revenue model
What is the overall business strategy?
How will you sell your product or service (distributors, internet)?
How will the company generate revenue for its product or service?
Describe the sales cycle for the company’s product or service
Describe the Marketing Plan (if appropriate)
What is the go-to -market strategy?
What is the pricing model? Gross margin?
How will you access customers? (including advert. and promo.)
How will your product or service be distributed?
What customer support will be needed?
Note any commitments from partners, distributors, granting agencies, etc. regarding benefits of your product

17. Management Team, Advisors
Build investor confidence with team
Credentials, proven track record, domain experience (do not include weak credentials)
Describe skill and experience gaps to be filled
List the company’s leadership team
Include name, position, experience (abbrev.)
These are credentialed experts
List of company Directors and Advisors
Include name, summary of experience

18. Financial Projections
Provide 3-5 year financial projections for the company (abbreviated chart or graph—see next slide)
Include financial projections to show year-to-year growth (show a basic income statement table-see next slide for an example)
Is the company overstating or understating market share and/or growth?
Can the company scale its operations as it grows?
List major facts and assumptions
Are the assumptions believable and achievable?

19. Break Even Analysis

20. Funding What funding has the company received to date?
Amounts and sources
How will the company be financed?
How much money is the company currently seeking from Investors?
How will the funds be used? (use tabular format—see next slide for an example)
What key value-building milestones will be achieved with funds (market test, market expansion, etc.)
Anticipated future funding needs
What are the exit strategies for the company? (when?)
What is the expected ROI for investors

21. Valuation Expectations

22. Timeline
Use a Gantt Chart for key milestones or use the preferred model shown on the next slide.

23. Summary What do you want your audience to remember about the company?
Unique and Sizeable Opportunity
Unique product or service
Competitive Advantage, Strengths
Marketing Approach, Customers, Sales Pipeline
Intellectual property
Management team
Other…

24. Thank you Introduction 0.00 min Problem, Pain 0.30 min
Solution, Product min
Market, Customers min
Competitive landscape min
Business and Revenue Models min
Management Team min
Financial Projections Funding, Possible Exits min
Timeline min
Summary min

25. Questions and feedbacks

26. Business Plan Template by Mini-MBA Valuekreation
Business Plan Template by Mini-MBA Valuekreation.com/mini-MBA