1. Intro today-HCC class 12, Ist 331, 3 oct 16-FER
Reminder: ist331:
ToH to play with
Chapter 7
Reddit/youtube:
Grice’s maxims
Fonts
Comments on papers
Work on lab
Announcements

2. Chapter 7, HCC
Language
Grice’s maxims [can you turn off the light? Yes]
Make your contribution as informative as is required (for the current purposes of the exchange).
Do not make your contribution more informative than is required.
Quality maxims
Do not say what you believe to be false. [I’ve got a great knock-knock]
Do not say that for which you lack adequate evidence. [I’ve got a great knock-knock]
Be relevant [Hey, robert!]
Manner
Avoid obscurity of expression [would you like fish or meat? Yes]
Avoid ambiguity [press any key]
Be brief (avoid unnecessary prolixity) [Did I tell you about the time…]
Be orderly [I have three arguments, 2, 3, and a]
Implications for design?

3. Chapter 7, HCC Reading https://www.youtube.com/watch?v=bLE7zsJk4AI
media
Font
Size
Kerning
Line spacing
Word choice
How to write, TEoS, Strunk and White